North Woodstock, N.H. — After 23 years in the craft beer industry, Woodstock Inn Brewery continues to lead the way with great-tasting beer—and now with a whole new look, too. The brewery is launching 23 new designs for its labels, tap handles, 12-Packs, and advertisements that are contemporary, clean-lined, and even a little cheeky.
“We’ve always strived to create beers that were reflective of the outdoorsy, sporting, and adventurous nature of our state (New Hampshire). Our new design team put together a package that just captured all of it!” says Woodstock Inn Brewery owner Scott Rice.
With slogans like #PoweredByNewHampshire and “Now Made with 100% More New Hampshire,” Granite State pride—and attitude—is all over every can. Although long-term fans of the brewery will still find the old logo featured as a small ‘badge’ on the cans, traditional descriptions are out and playful, conversational blurbs are in:
“Celebrate each summit with a 4000 Footer IPA. The citrusy, clean feel and assertive bitterness will help you feel better about dropping your cell phone in the visitor center toilet.”
“It’s exciting, we’ve made vast improvements not only to what goes inside each beer, by changing our yeast strain to London Ale III, and buidling a state-of-the-art laboratory to refine our craft, but now we’re giving the outside of our brews, a long awaited make-over too! ” — Frank Heidenreich Head Brewer
The design team of Your Creative Solutionist and Claymore Design describe the new designs as a reflection of Woodstock’s devotion to New Hampshire and to brewing craft beer. “Woodstock was willing to travel into uncharted design territory, because we understand that the gloves are off when it comes to craft beer packaging. These designs reflect Woodstock’s passion for the state as well as for the craft of beer-making itself.”
Woodstock Inn Brewery is located off I-93, exit 32, in North Woodstock, New Hampshire. The Inn features 39 guest rooms, including five that are pet friendly, and a full-service restaurant that serves breakfast, lunch, and dinner seven days a week. The Brewery has both 7 bbl and 30 bbl brewing systems. Tours are by reservation and are available every day at noon, as well as Saturdays at 4 p.m.