Tilray Brands, the parent company of SweetWater and Montauk, has launched Good Supply Easy Lager, a 4.2% ABV premium light lager.
Good Supply, which takes its name from one of Tilray’s cannabis brands, will be a year-round beer sold in 16 oz. cans in independent liquor stores across Georgia, Connecticut and New York. Distribution in Massachusetts and Rhode Island is expected to follow later this summer.
“Good Supply is the perfect new light beer that’s affordable and tastes great,” Tilray U.S. beer president Ty Gilmore said in a release. “With the wealth of brewing expertise that lives within Tilray’s beer division, like SweetWater Brewing, Montauk Brewing, and Alpine Beer, Good Supply is uniquely positioned to offer a competitively priced and delicious light beer crafted with premium ingredients and brewing techniques.”
Good Supply is being produced at SweetWater’s production facility in Atlanta. The Good Supply brand is described as offering “high-grade versions of popular, approachable beer styles that punch above their weight.”
Canadian cannabis firm Tilray ranked as the ninth largest Brewers Association-defined craft brewery by volume in 2022. The company’s portfolio of beer brands – SweetWater, Montauk, Green Flash and Alpine Beer Co. – combined to produce 358,499 barrels of beer, a +16% year-over-year increase.
Year-to-date through May 21, SweetWater ranked as the 23rd largest beer category vendor in off-premise scans tracked by market research firm Circana. The portfolio has posted dollar sales declines of -6.3%, to $20.59 million, and volume (measured in case sales) declines of -6.8%, the firm reported.