SAN DIEGO — On February 18, 2018, SD Craft Beverage Co. officially launched its new brand Cerveza XTECA, a San Diego brewed Mexican-American Lager that really captures the changing face of the beer market the Latino Market.
The new Cerveza XTECA immediately is breaking ground in top San Diego establishments around San Diego with taps featured in Little Italy, Barrio Logan, Ocean Beach, the Gas Lamp, and in the South Bay. Cerveza XTECA was created in San Diego, CA. the craft capital of America as a welcome brew for drinkers looking to satisfy their thirst with a tasty and refreshing craft lager. Cerveza XTECA is designed to be an easy drinking and fortified Lager which is both full of crisp flavor but still smooth enough for the mainstream palate.
“We saw an opportunity in the growing craft segment for something more approachable in the craft space for consumers,” said Fred Sotelo, co-founder, and CEO of Cerveza XTECA. “A lot of consumers are overwhelmed by strong bitters and hoppy flavor in the current Craft IPA space so Cerveza XTECA was created to be approachable, balanced, drinkable and plain tasty- especially for a market driven by otherwise watered-down commercial lagers. But ours provides a high quality, palatable alternative.”
Taking its cues from a long history of Mexican American culture, Cerveza XTECA is bringing a classic Mexican Lager taste back into Southern California with consumers already overwhelmingly responding to its great taste and lifestyle-driven image.
The Cerveza XTECA Mexican American Lager is the first and mainstay for in a range of future line of new beers from SD Craft Beverage Co. including one-offs and seasonal.
About SD Craft Beverage Co.
After many years of friendship and spending time at car shows, picnics and hanging out, the co-founders of SD craft Beverage Co. asked the question, why is there not a beer we all like? In 2016, Fred Sotelo, Mario Lopez, and Xavier the Xman taking cues from a long history of Mexican American culture set out to build SD Craft Beverage Co a craft brand creator. The main focus of Cerveza XTECA is to brew the best Original Mexican American Lager and to take it to the next level.
So after three years of countless brewing sessions, tastings and experiments, the team created Cerveza XTECA™ a true Mexican American Lager born in San Diego, CA. Cerveza XTECA was created and brewed in the spirit of a great beer to be shared and enjoyed with friends and loved ones in the best joints to eat in Southern California. Cerveza XTECA is a wholly owned brand of SD Craft Beverage Co-distributed by Tolteca Corp/SD Craft Beer Distributors.