PORTLAND, MAINE – First came Fresh Cut, next came the nationally acclaimed Super Fresh, and now, Peak Organic Brewing Co. further perfects their line of specialty pilsners with Happy Hour pils. A leader in the craft beer community since helping to re-establish the pilsner as a staple for craft beer enthusiasts, Peak’s latest offering is a meticulously crafted beer that is remarkably clean and thirst quenching.
To put it simply, Happy Hour is a crisp, light lager delicately brewed for maximum crushability. With this new pilsner, it’s Always Happy Hour.
“Pilsners are on fire right now,” Peak’s brewer/founder Jon Cadoux stated. “Hops have been all the rage for years, and IPA’s will still be the lifeblood of craft beer. But Peak has always been about clean, sessionable beers that are huge on flavor, and we’re seeing that more and more beer drinkers are hunting for that as well. Fresh Cut has become a staple of our brewery for that very reason, and now Happy Hour builds out Peak’s pilsner line and give our fans something phenomenally crushable.”
Happy Hour will be available starting July 15th in select market, and will be available nationwide later in August. It will be available in both draft and six-pack cans. Reach out to Peak on Facebook (www.facebook.com/peakbrewing) or check out our “Beer Finder” app on our website (Peak Organic Brewery: Our Brews) to find Happy Hour near you.
About Peak Organic Brewing:
Peak is a craft brewing company, dedicated to making delicious beer using local and organic ingredients. We believe that pure ingredients simply taste better. Our mission is to revolutionize the barley, wheat and hop supply chains – stimulating a large increase in sustainable and local growing. Our organic farmers grow the best ingredients in the world. It’s our job to showcase their work through delicious beer.
Today, Peak produces 28 varieties, including IPA, Fresh Cut, Summer Session, Simcoe Spring, High Note, Hop Harvest Oktoberfest, Winter Session, Hop Noir, Hop Blanc, Pale Ale, The Local Series (NY, MA, NY and ME), Oak Aged Mocha Stout, Nut Brown, Amber, The Maple Collaboration, Espresso Amber, King Crimson Imperial Red, Pomegranate Wheat, Weiss Principal Imperial Hefeweizen, Nitro Stout, White Nitro, Super Fresh, Ginger Saison, Citrus Saison, and Holiday Saison, Evergreen IPA, Crush IPA, and Happy Hour.