BOSTON — The Trustees and Salem, MA-based Notch Brewing are thrilled to announce a new partnership to bring a series of family-friendly, pop-up biergarten experiences to the conservation nonprofit’s outdoor parks, farms, and cultural sites in the Greater Boston area. The Trustees is the first, exclusive outdoor partner to feature Notch Brewing’s engaging new Traveling Biergarten featuring outdoor seating, authentic ceramic steinkrugs, and critically-acclaimed session beer served from a custom-designed draft beer van set against the backdrop of some of its most spectacular properties.
The outdoor series will kick off this May and be held on weekends through October 2018, including many multi-evening events. Each experience will be designed to highlight the unique character, history, and natural wonders of the Trustees host site while providing family-friendly activities, food, refreshments, and entertainment for all ages. In addition, The Trustees will include Notch’s biergarten at several upcoming signature events and festivals to complement other on-site offerings.
“The craft beer movement is part of the local food movement that we have championed for years now,” says Barbara Erickson, Trustees President & CEO. “Our mission is to provide fun and innovative ways to get more people, especially families, into the outdoors and enjoying nature together. We’re excited to be working with Notch Brewing as their first, official outdoor partner.”
“We’re very excited to partner with The Trustees to bring session beer culture to some of their most special places,” says Chris Lohring, Notch Brewing Founder. “This collaboration allows us to take the sociable aspects of session beer from our Biergarten on the South River of Salem to other attractive, natural spaces around Massachusetts. Our program offers the opportunity to create a communal feel and share more about what each organization offers while making the most of New England’s warm weather and late sunsets.”
The biergartens will be located at scenic spots on each property and will offer a range of engaging activities to highlight the site’s unique features including live music, lawn games, scavenger hunts, and Notch’s signature Meters for Liters fun runs. The biergartens themselves will offer free admission, though some of the events they complement will have an entry fee and require pre-registration, including Oktoberfest themed events in September and October.
The Trustees is the world’s first and Massachusetts’ oldest conservation and preservation nonprofit which shares its 116 natural, cultural, and agricultural sites around the state as a platform to engage residents and visitors in healthy, active living and a deeper connection to community, land, and culture. The Trustees has been working with local craft breweries over the past years to feature events such as Brew Moon Hikes at outdoor sites like Rocky Woods in Medfield, Crane Beach in Ipswich, and Notchview in Windsor, as well as through signature events such as the annual Naumkegger at Naumkeag in Stockbridge.
Founded in 2010 as the first US brewery to specifically focus on session beer, Notch Brewery produces a full range of traditional European and contemporary American beer styles, all 4.5% or lower. Their family-friendly tap room and biergarten offers a welcoming, sociable session beer experience on Salem’s historic waterfront. Notch is very active in its community and supports other local businesses through collaborative events, sponsorships, and by using locally-sourced ingredients from companies like Valley Malt in Hadley, MA and Maitland Mountain Farm in Salem, MA.
The Travelling Biergarten will make its debut at The Stevens-Coolidge Place in North Andover on May 17, 2018, during The Trustees 5th Annual ‘Home Sweet Home’ Historic Open House Weekend, followed by appearances at several other Trustees events through October 31 including the Bird Park Dog Party, Powisset Farm Father’s Day BBQ, and Fruitlands Museum’s popular annual Craft Festival. The pop-up biergartens will be held over several consecutive evenings (Friday-Sunday) at Trustees’ iconic, cultural sites such as Castle Hill on the Crane Estate in Ipswich and Fruitlands Museum in Harvard, as well as working farms including Powisset Farm in Dover and Chestnut Hill Farm in Southborough, allowing everyone to enjoy a few casual beers in these special places. The experiences will feature food and refreshments sourced from local purveyors including Trustees farms, as well as activities, entertainment, and more. For a full schedule and specific details on upcoming Biergarten experiences and Trustees events hosting Notch Brewing’s mobile tap room, please visit www.thetrustees.org/notch.
For a list of upcoming Trustees Notch Brewing events and other programs featuring local craft breweries, visit www.thetrustees.org/thingstodo. For more information on Notch Brewing’s Mobile Biergarten, please visit www.notchbrewing.com/mobilebeer.
More about The Trustees:
Founded by landscape architect Charles Eliot in 1891, The Trustees has, for more than 125 years, been a catalyst for important ideas, endeavors, and progress in Massachusetts. As a steward of distinctive and dynamic places of both historic and cultural value, The Trustees is the nation’s first preservation and conservation organization, and its landscapes and landmarks continue to inspire discussion, innovation, and action today as they did in the past. We are a nonprofit, supported by members, friends and donors and our 116 sites are destinations for residents, members, and visitors alike, welcoming millions of guests annually. Please visit www.thetrustees.org for more information.
More about Notch Brewing:
Founded in 2010, Notch Brewing is the first American brewery to focus exclusively on session beer, 4.5% alcohol or less. We’ve taken inspiration from European beer culture to produce a variety of traditional and contemporary American style beers, available all around Massachusetts and in our family-friendly, Salem, MA tap room and biergarten. Please visit www.notchbrewing.com for more information.