CHICAGO – MillerCoors is releasing Zumbida, a beverage inspired by traditional Mexican aguas frescaswith a kick, or toque de piquete. Zumbida carries a fruit flavor that is characteristic of aguas frescas that can be enjoyed by both fans of the beloved beverage and drinkers who want to explore other flavors and styles.
Available in select regions, Zumbida Mango – the first flavor released – pairs a subtle sweetness and fruit flavor with a hint of carbonation and a touch of alcohol. Zumbida’s crisp, clean finish and 4.2 percent alcohol by volume (ABV) make it the perfect drink to bring to any gathering spent with family and friends.
“We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you’re familiar with aguas frescas,” said Tristan Meline, senior marketing manager for Zumbida. “MillerCoors is alwaysexploring different cultures, occasions, flavors and lifestyles to deliver new products that meet people’s changing tastes and behaviors. With Zumbida, we found our inspiration in a great Mexican tradition and added a touch of alcohol you don’t normally have in aguas frescas.”
Zumbida Mango is available in 6-pack 12-ounce bottles at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, and Denver. The Zumbida launch will be driven by local marketing efforts that include sampling events, out of home marketing in select cities, as well as digital, social media and PR support.
For more information on Zumbida, visit zumbida.com and follow Zumbida on Facebook.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.