GRAND RAPIDS, Mich. — Founders Brewing Co. has been making headlines with the release of Solid Gold, a highly affordable premium lager launched earlier this year and sold exclusively in cans. Solid Gold will also be the first Founders release available in a convenient 24-pack size. The packaging innovation will be limited to the Midwest states of Michigan, Indiana and Wisconsin in Meijer stores along with select participating retailers. It has a suggested retail price of $18.99/24-pack.
“We’re not aware of any other craft brewer who has experimented with a 24-pack, and this is definitely a first for us,” shares Mike Stevens, Co-Founder and CEO of Founders. “Solid Gold combines accessibility and affordability in a full-flavored premium lager, and it just makes sense to push the envelope with new packaging options that encourage trial and appeal to our consumers.”
The new Solid Gold recipe features lager yeast, corn and lemondrop hops for just the right hit of flavor. Made for sessionable drinking, Solid Gold will appeal to classic lager drinkers but adds a craft character, to balance natural sweetness with a touch of citrus. True to the lager style, Solid Gold is a beautiful non-filtered beer, golden in color, with a smooth aftertaste.
Solid Gold is available year-round in 6-pack cans, 15-pack cans and on draft throughout the entire Founders distribution network – that’s right, no bottles. It has an SRP of $7.99/6-pack and $14.99/15-pack. It is available in 24-pack cans in Indiana, Michigan and Wisconsin with an SRP of $18.99/24-pack. 4.4% ABV, 20 IBUs.
About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts, Dave Engbers and Mike Stevens, with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com or follow Founders on Twitter, Facebook, Instagram and YouTube.