In new PSA, Bud Light Seltzer puts an end to Pumpkin Spice Madness as the Majority of Americans 21+ Say They Never Liked Pumpkin And one third actually prefer Apple as their top fall flavor.
NEW YORK, NY – Every year pumpkins get carved, smashed and – even worse – used for pumpkin spice lattes. But the people have spoken, and they want to keep the pumpkins safe. According to a new survey, 59% of people 21+ prefer their pumpkins either in the patch or on the porch, not in their food and drinks.*
That’s why, as people begin to flaunt their flannels this fall, Bud Light Seltzer is encouraging people to save a pumpkin and #ChooseAppleSlices with a formal PSA and the introduction of its latest limited-edition seasonal offering, the Bud Light Seltzer Apple Slices Variety Pack.
As it turns out, the flavor of fall is not pumpkin after all – 33% of respondents consider Apple the ultimate fall flavor. This year, in a patch of pumpkin spiced products, the Bud Light Seltzer Apple Slices limited-edition variety pack brings the bold, crisp taste of apples with the refreshment of a hard seltzer. Featuring four new crisp apple flavors, the Bud Light Seltzer Apple Slices variety pack is sure to be a staple of all drinking occasions this season.
Bud Light Seltzer Apple Slices Limited-Edition Variety Pack Flavors:
● Crisp Apple: Keep that crispy, fruity taste coming. Treat yourself to that green apple flavor with a sweet, sweet aroma.
● Cranberry Apple: Come for the cherry red, fruity flavor, stay for that sweet, tart cider end.
● Strawberry Apple: The creamy sweetness you can expect from strawberry, with the crispy tartness you love from a pink lady apple.
● Peach Mango Apple: Indulge in that juicy apple finish loaded with tropical peach flavor – see if you can spot the hint of citrus.
“Bud Light Seltzer is an expert in creating the loudest flavors ever and the one thing we know for certain is that pumpkin flavor has gone too far,” said Steve Wolf, Vice President of Marketing for Bud Light Extensions. “That’s why this fall, we’re asking fans to look beyond the patch of pumpkin spice products and #ChooseAppleSlices with the addition of our limited-edition Bud Light Seltzer Apple Slices Variety Pack. The crisp, bold flavor of this pack is the perfect accompaniment to every fall drinking occasion, certain to bring the fun – and the flavor – all season long.”
The limited-edition Bud Light Seltzer Apple Slices Variety Pack is now available nationwide. This new pack will be available for purchase in 12 oz. slim can variety 12-packs.
In line with the Bud Light Seltzer portfolio, the limited-edition Bud Light Seltzer Apple Slices Variety Pack is made with pure cane sugar, natural flavors, contains less than one gram of sugar and comes in at 100 calories and 5% ALC/VOL. Not to mention, it’s also gluten free!
To follow the latest on Bud Light Seltzer, visit BudLight.com and follow Bud Light Seltzer on Facebook at Facebook.com/budlightseltzer, and on Twitter and Instagram at @budlightseltzer
*KRC Research conducted the Bud Light Drink Flavors survey using an online survey of 974 U.S adults, ages 21 and older, who volunteered to participate in online surveys and polls. The study fielded between September 14-16, 2022.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.