Saucey, the e-commerce on-demand delivery service available in 400 cities across the U.S., saw its business grow 300% last year as consumers shifted their purchasing away from the on-premise channel to off-premise retailers and e-commerce services.
Founder and CEO Chris Vaughn discussed the growth of Saucey’s business, which spiked nearly 400% in March 2020 as the safer-at-home orders and on-premise shutdown took hold.
“Cart sizes started going through the roof,” he said. “People were definitely stocking up in all different categories, alcohol not being an exception.”
The surge in purchasing and cart sizes finally began to normalize during the holiday season, but Saucey’s consumer retention rate was still 10% higher than it was pre-COVID.
On this edition of Brewbound Frontlines, Vaughn shared that cart sizes nearly doubled. He also dives into how alcohol producers can stand out on the platform, and how Saucey selects retailers to join its network.
Brewbound Frontlines is exclusively available to Brewbound.com Insiders. Retail Pulse editions of Frontlines provide subscribers an opportunity to get inside the heads of beverage alcohol buyers from various classes of trade to understand the products they’re interested in purchasing and the trends they’re seeing in the marketplace, with a goal of helping suppliers feel more confident in crafting their sales pitches.
If you are an adult beverage buyer for an on- or off-premise retailer and want to be considered for a future edition of Brewbound Frontlines, please email news@brewbound.com.
About Brewbound Frontlines
Brewbound Frontlines is an ongoing discussion series with beer industry leaders and watchers on the business adjustments they’re making and the future of the industry. Frontlines is an extension of Brewbound’s leading B2B industry reporting.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the beverage alcohol space via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.