Abita Springs, La. — Abita Brewing Company (Abita) has announced Blueberry Wheat as the next brew in its Abita Harvest Series. Blueberry Wheat will hit shelves beginning June 6 and be seasonally available June through September.
The flagship of Abita’s Harvest Series has long been Abita Strawberry Lager, a wildly-popular brew of not just locals, but also across the country. Abita says Blueberry Wheat is what Strawberry lovers have been hoping for.
Blueberry Wheat is brewed with a combination of pilsner and wheat malts, and hopped with German Perle hops. The wheat adds a crisp and toasty malt flavor. After filtration, sweet Louisiana blueberry juice is added to the beer to give it the aroma and flavor of fresh blueberries. Like all of Abita’s Harvest Series, Blueberry Wheat is all-natural and incorporates the finest locally-grown produce.
Blossman and his brewmasters have put considerable time and energy into perfecting the Blueberry Wheat recipe. And Strawberry drinkers are loving it. Abita surprised patrons in its Tasting Room with a special chance to sample Blueberry Wheat before it hits shelves and see what they thought about the new brew.
“Don’t tell Abita Strawberry that Abita Blueberry is here,” joked a group of Tasting Room patrons who said Blueberry will be serious competition for their usual favorite.
But Abita’s Blueberry Wheat won’t be competition for its Strawberry Lager, as Abita Strawberry’s season ends when Blueberry’s begins—the perfect answer for some fans who don’t know what to do when Abita Strawberry can no longer be found for the year. Instead of having to hoard cases of Abita Strawberry, fans can begin to enjoy Blueberry Wheat.
“Abita Blueberry will be my alternate to Strawberry,” said another taste-tester of Abita’s Blueberry Wheat.
“We wanted to give Abita drinkers a new Harvest brew to look forward to, hopefully easing the blues of Strawberry Lager’s season coming to a close,” explained Blossman. “We’re constantly begged to produce our Strawberry year-round, but the key to our Abita Harvest Series is harvesting the locally-grown produce at the peak of its season for optimal ripeness and therefore flavor. We know Blueberry Wheat will be a refreshingly-satisfying sequel for Strawberry lovers.”
Other lucky pre-testers of the new Abita Blueberry Wheat described the brew as “extremely crisp and fresh,” and “very smooth.”
Overall consensus? “If you love Abita Strawberry you will love Abita Blueberry.”
To find new Abita Blueberry Wheat near you, visit https://abita.com/find_abita.
About Abita Brewing Company
Abita Brewing Company currently produces seven year-round flagship beers, multiple seasonal and harvest brews, a select series and a Bourbon Street series, in addition to a craft soda series and hard soda series. The company’s products are sold in 41 states, the District of Columbia, and in a limited number of foreign countries. Abita Brewing ranked 23rd on the Brewers Association ‘Top 50 U.S. Craft Brewing Companies” 2015 list.