Convenience store chain 7-Eleven is partnering with e-commerce alcohol delivery service Minibar to deliver beer and wine in Texas, Florida and Virginia.
Around 600 stores in major cities such as Austin, San Antonio, Orlando, Tampa, Miami, Fort Lauderdale, Jacksonville, Alexandria, and Richmond are now offering the service, which launched on August 7.
Later this year, the partnership will extend to New York, California, Illinois, North Carolina, and Arizona.
“While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7-Eleven intends to meet and exceed,” 7-Eleven digital senior vice president Raghu Mahadevan said in a press release. “In one year, our delivery footprint has more than doubled, with more than 90% of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app. We are excited to collaborate with an established company like Minibar Delivery to bring our customers quick, convenient delivery of alcoholic beverages and mixers across the country.”
Here’s how it works: Legal-drinking-age consumers can log on to Minibar’s app or website to choose from 7-Eleven’s selection of beer and wine with a 30- to 60-minute delivery window. Liquor will be added when the service expands to California and Illinois. First-time users will receive a $7.11 discount on their first order.
Pre-pandemic, beer accounted for 20% of Minibar’s business, and now makes up about 10% of the company’s overall business, a spokesperson told Brewbound. Meanwhile, wine accounts for 45% of Minibar’s business.
Beyond bev-alc offerings, consumers in those states will be able to purchase 7-Eleven snacks and prepared foods — Slurpees, hot dogs, pizza, and more — through the Minibar Delivery app under a “Snacks & More” tab.
Minibar Delivery, which was founded in 2014 by Lindsey Andrews, has raised $6.8 million through a pair of investment rounds.