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Future Proof Your Flagship, with Bell's, Rogue, Lawson's and CANarchy

Dec. 6, 2023 at 2:31 PM

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Bell’s Brewery EVP Carrie Yunker, Rogue Ales & Spirits president Steven Garrett, CANarchy chief commercial officer Chris Russell and Lawson’s Finest Liquids CEO Adeline Druart explore brand building strategies, how to leverage brand equity of longstanding flagships, considerations for creating brand families and how to create a halo effect across your portfolio.

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