Quali-Tea Competition: Hard Tea & Lemonade Challenger Strategies, with Fishers Island, Owl's Brew and New Belgium

Dec. 7, 2023 at 6:37 PM

New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share (despite being more than 20 years in the game). Fishers Island founder Bronya Shillo, Owl's Brew founder and CEO Jennie Ripps and New Belgium senior director of brands & innovation Dave Knospe discuss strategies for staying competitive in the increasingly crowded market, and how they've carved out unique identities for their brands.