Beer Industry News, Insights, Jobs, & Events

A year after extending its partnership with England’s Arsenal Football Club, the dedicated non-alcoholic (NA) beer maker has inked a multi-year agreement to become a “Proud Non-Alcoholic Beer Partner” of MetLife Stadium and the NFL’s New York Giants and New York Jets.

Lawson’s Finest Liquids started exploring the creation of a non-alcoholic (NA) beer five years ago, as the boom of craft NAs kicked off in response to consumers’ increased interest in bev-alc moderation following the COVID-19 pandemic.

Losses in beer and wine continued to drag overall beverage-alcohol sales in the latest weekly report from market research firm Circana. Total bev-alc off-premise dollar sales declined 2.2% year-over-year (YoY), to $1.452 billion in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience) in the week ending August 2.

Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.

Regional and local craft beer may be on the chopping block for many distributors in the next year, according to the latest survey from Tamarron Consulting. Tamarron’s annual Brewer Partnership Compass (BPC) – a comprehensive survey of 170 wholesalers about their relationships with leading suppliers and plans for the coming year – revealed that 57.6% of respondents plan to “de-emphasize and/or reduce SKUs” of regional craft beer.

“Occasions, not cases, is the story for 2026,” according to Lester Jones, VP of analytics and chief economist of the National Beer Wholesalers Association.

If you had any remaining doubts about the heat around the RTD cocktail business, A-B would like you to hold its canned Moscow Mule. Yes, the world’s largest brewery is giving one of its coveted Super Bowl slots this year to CUTWATER! This is in addition to the brand’s partnerships with the MLB, NFL, NBA teams and PGA Tour, and a 40% bump in summer media spend.

While beverage makers are in a race against time to preserve legal standing for intoxicating hemp products, a majority of state Attorneys General are urging Congress to stand firm on the upcoming November ban.

Suntory Global Spirits-owned -196 is leaning on immersive cultural experiences to build on the success of its Japanese canned chu-hi cocktail in the U.S.

Check out news items initially reported in the Brewbound Insider Newsletter August 6-7, including headlines from A-B, Tilray Brands, Departed Soles and more.

Two craft-centric distributors will swap territories in a dual acquisition deal in New York and New Jersey. Sarene Craft Beer has acquired the New Jersey business of Remarkable Liquids, which in turn has acquired Sarene’s business north of New York City.

Tilray Brands will shift brewing operations from Terrapin Beer Co.’s 100,000 sq. ft. Athens, Georgia-based brewery to other facilities within its network, beginning September 25, Tilray confirmed in a statement to Brewbound.

Beer, carbonated soft drinks and energy drinks are “delivering growth” for Ball Corporation, but beer is no longer the largest share of the aluminum can manufacturer’s business, CEO Ronald Lewis shared during the company’s Q2 earnings call.

Diageo CEO Dave Lewis unveiled a $1 billion cost-cutting plan for the struggling drinks giant today.