Beer Industry News, Insights, Jobs, & Events
Boston Beer Settles Non-Compete Lawsuit with 2 Ex-Sales Reps
Boston Beer Company and two former sales representatives have reached a settlement in a lawsuit over the company’s use of non-compete agreements, according to a court order filed Monday.
White House Letter to Congress Advocates for Hemp Regulatory Framework
Hemp industry advocates are celebrating the inclusion of pro-hemp language in a recent White House letter to Congress regarding a supplemental budget request.
Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans
Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink – and what they’re not drinking.
Rhinegeist and Kroger Partner on Super Lager at Premium Light Price Point
Rhinegeist’s Cheetah lager is being reincarnated later this summer. This August, Rhinegeist will relaunch Cheetah as Super Lager, in collaboration with grocery chain Kroger, a fellow Cincinnati-based business.
NĂśTRL Founders Invest in Los Sundays, Apply RTD Playbook to Tequila
The founders who built NĂśTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.
Reports: Diageo Cuts Hit North American Business Unit
Diageo CEO Dave Lewis is reportedly following through on slashing jobs as part of a reorganization of the struggling alcohol firm. Reports this week indicate that cuts have reached Diageo’s North American business.
Press Clips: Four Loko-Maker Licenses IP to Chuck It LLC for Intoxicating Hemp Beverage Line; Upland Acquires Floyd County Brewing
Phusion Projects is licensing “brand assets” to another firm that has launched Nine Loko, described as a “flavor first, perception-bending jazzy cannabinoid juice.”
The Zero Proof Expands Hospitality Reach with The New Bar Acquisition
The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.
Featured Jobs
Why Hard Soda 2.0 is Different
One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.
Soul Mega Wins Samuel Adams Brewing the American Dream Experienceship
Washington, D.C.-based Soul Mega has won the 15th annual Samuel Adams Brewing the American Dream (BTAD) Brewing and Business Experienceship, Boston Beer Company announced Tuesday.
Brown-Forman, Sazerac Release New RTDs as Category Buoys Spirits Growth
Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with brand extensions and new-to-world brands launching today.
Beer Sales Improve as World Cup Boost Begins to Materialize, Per Circana Weekly Scans
The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.
Ben Weiss On Why He’s Fronting $45M to Launch Crooked Pop Hard Soda
Beverage industry veteran and Bai founder Ben Weiss came to BevNET Live 2026 in New York City earlier this month ready to explain how these consumer shifts led him back into the beverage industry with Crooked Pop, a hard soda built on Osava.
Heineken Names JDE Peet’s Leader Rafael Oliveira as Next CEO
The search for the next CEO of Heineken N.V. has met its end beyond the beer industry. The Dutch brewing giant’s supervisory board has named Rafael (Rafa) Oliveira as the company’s CEO and executive board chair, according to a press release. If Oliveira’s nomination is approved at the company’s August 5 shareholder meeting, his four-year term will begin October 1.