Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink – and what they’re not drinking.
Rhinegeist’s Cheetah lager is being reincarnated later this summer. This August, Rhinegeist will relaunch Cheetah as Super Lager, in collaboration with grocery chain Kroger, a fellow Cincinnati-based business.
The founders who built NÜTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.
Diageo CEO Dave Lewis is reportedly following through on slashing jobs as part of a reorganization of the struggling alcohol firm. Reports this week indicate that cuts have reached Diageo’s North American business.
State Manager - OH
Good Boy Vodka
Sales Rep - Digitally printed cans (New England)
Canworks
Hospitality and Brand Manager
Boal City Brewing
Brewer
Malibu Brewing Company
State Manager - MT/UT/OR
Good Boy Vodka
Director of Brewing Operations
Kane Brewing Company
Vice President — Lost Forty Brewing
Lost Forty Brewing
Phusion Projects is licensing “brand assets” to another firm that has launched Nine Loko, described as a “flavor first, perception-bending jazzy cannabinoid juice.”
The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.
One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.
Washington, D.C.-based Soul Mega has won the 15th annual Samuel Adams Brewing the American Dream (BTAD) Brewing and Business Experienceship, Boston Beer Company announced Tuesday.
Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with brand extensions and new-to-world brands launching today.
The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.
Beverage industry veteran and Bai founder Ben Weiss came to BevNET Live 2026 in New York City earlier this month ready to explain how these consumer shifts led him back into the beverage industry with Crooked Pop, a hard soda built on Osava.
The search for the next CEO of Heineken N.V. has met its end beyond the beer industry. The Dutch brewing giant’s supervisory board has named Rafael (Rafa) Oliveira as the company’s CEO and executive board chair, according to a press release. If Oliveira’s nomination is approved at the company’s August 5 shareholder meeting, his four-year term will begin October 1.
The Federal Trade Commission and Southern Glazer’s Wine and Spirits have reached a tentative settlement agreement in the federal agency’s price discrimination lawsuit against the nation’s largest wine and spirits distributor.
Craft beer drinkers increasingly want to spend more of their time and money at craft breweries and on craft beer. But getting general consumers in the door and turning them into craft drinkers is only getting harder, according to the Brewers Association’s (BA) 2026 Harris Poll Consumer Survey.
