Beer Industry News, Insights, Jobs, & Events

Reyes Taps Breakthru Vet to Lead Integration; Tilray Strikes Licensing Deal for Hard Popsicle RTDs; Tilray Takes BrewDog to the Hamptons; and more headlines.

Diageo’s new CEO Dave Lewis is reframing ready-to-drink offerings as an opportunity for the spirits giant, but after years of focus on the top end of the shelf, the group has ground to make up.

Spirits giants Pernod Ricard and Brown-Forman have reportedly held talks about a possible merger, according to a report from Bloomberg News.

Hard cider remains one of a handful of beer segments to record consistent year-over-year (YoY) growth in off-premise scans, and that growth is accelerating, according to new insights from consulting firm 3 Tier Beverages.

Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.

Brewers Association president and CEO Bart Watson believes the Craft Brewers Conference works best when it’s “the big-tent event that everybody is coming to and connecting with.” On the latest edition of the Brewbound Podcast, Watson explained that he views the largest annual gathering of craft brewers (April 20-22 in Philadelphia) in four buckets.

The latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA) revealed that for the first time in nearly two years, distributors are not planning to purchase less beer than the previous month.

In time for Opening Day and to mark the brewery’s 30th anniversary, Stone Brewing (Escondido, California) has unveiled a new branded bar next to Section 309 at Petco Park, home of MLB’s San Diego Padres.

Hiyo, the non-alcoholic (NA) social tonic brand with investment from Constellation Brands, will hit nearly 2,000 Target stores across the country.

Bev-alc’s year-over-year (YoY) off-premise losses accelerated slightly in the week leading up to St. Patrick’s Day, despite a week-over-week (WoW) improvement, market research firm NIQ reported in its weekly check in.

Multi-state distribution platform/consolidator KEG 1 has inked a deal to acquire a “controlling equity” stake in Pine State Trading Co., the fourth-generation, family-owned New England distributor with operations in Maine and New Hampshire.

Ben Weiss, best known as the creator of Bai, is taking his disruptive bev-alc concept into a new space with the launch of hard soda brand Crooked Pop.

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.