Beer Industry News, Insights, Jobs, & Events

Top 10 Hard Cider Vendors Account for 77% of Segment Dollars, per Bump Williams Consulting

Top 10 Hard Cider Vendors Account for 77% of Segment Dollars, per Bump Williams Consulting

Non-alcoholic (NA) beer and hard cider have a similar share of total beer dollars – 1.5% and 1.2%, respectively, in NIQ-tracked off-premise channels – and both segments have been growth outliers among beer’s recent declines. However, top beer companies haven’t flocked to the hard cider segment as quickly as they have to NA.

Off-the-Wall Marketing With Garage Beer’s Andy Sauer; How Occasions Drive Julie Rhodes’ Kick Fizz

Off-the-Wall Marketing With Garage Beer’s Andy Sauer; How Occasions Drive Julie Rhodes’ Kick Fizz

One of the hottest beer companies in the U.S., along with a budding THC-infused beverage entrepreneur, join the latest edition of the Brewbound Podcast in back-to-back interviews. Garage Beer owner Andy Sauer shares upcoming plans for the fast-growing lager brand. Plus, Kick Fizz THC sparkling water co-founder Julie Rhodes explains how she’s preparing for the federal government’s November ban.

RNDC to Lay Off 320 in Washington, South Dakota

RNDC to Lay Off 320 in Washington, South Dakota

Republic National Distributing Company (RNDC) issued WARN Act notices last week for 267 layoffs in Washington and 53 in South Dakota, as other distributors potentially prepare to take over RNDC’s distribution rights or operations across the country.

Ex-NFL Star Micah Hyde Seeks to Bridge Beer and Hemp Drinks With Hyde’s Hail Mary

Ex-NFL Star Micah Hyde Seeks to Bridge Beer and Hemp Drinks With Hyde’s Hail Mary

After over a decade ball-hawking in the backfield, former NFL star Micah Hyde is taking on a new position: hemp beverage entrepreneur. Following his retirement in January 2025, the Ohio native stepped into the beverage arena with Hyde’s Hail Mary, a line of Shandy-style low-dose THC drinks that’s aiming to recruit both football and beer lovers alike.

New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade

New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade

Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.

Insider’s Week in Beer: ☹️ If You’re Outta Schlitz, You’re Outta Beer

Insider’s Week in Beer: ☹️ If You’re Outta Schlitz, You’re Outta Beer

This week’s beer naturally goes out to SCHLITZ, as it seems all of you precious beer history nerds haven’t been drinking your fair share of it. As you likely heard, PABST is putting the brand “on hiatus” like a low-rated ABC drama series, so I guess all of the late 1970s pseudo free sitcom product placement goodwill only goes so far in the end.

Heat Check: Trend Tracking as Summer Begins

Heat Check: Trend Tracking as Summer Begins

The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.