Beer Industry News, Insights, Jobs, & Events

Icelandic Glacial to End Distributor Agreement with Anheuser-Busch

Icelandic Glacial to End Distributor Agreement with Anheuser-Busch

As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev, declining to renew a contract that is scheduled to expire next summer.

Deschutes Tags Into Hard Sports Drink Segment with Firelyte

Deschutes Tags Into Hard Sports Drink Segment with Firelyte

A new player has stepped onto the hard sports drink field. Firelyte (4.5% ABV) – a sports drink-inspired flavored malt beverage (FMB) from Bend, Oregon-headquartered Deschutes Brewery – rolled out last week.

Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers

Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers

Non-carbonated hard sports drinks may look and taste similar to Gatorade, Powerade and Body Armour, but they are forbidden from making health-related claims or even calling themselves sports drinks, McDermott, Will & Schulte partner Alva Mather reminded attendees during a recent webinar.