Beer Industry News, Insights, Jobs, & Events
Boston Beer to Launch Rally Dog Spiked Sports Drink in 4 States
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
Craft Beer’s Summer Slump Deepens as Declines Accelerate in August Circana Report
Craft beer’s summertime blues deepened to start the back half of the season, according to the latest monthly report from market research firm Circana.
RTD Growth Challenges Bev-Alc’s Price-Based Premiumization Playbook
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
BA State Government Affairs Director Departs for John Deere; BA ‘Actively Hiring’ for Role
The Brewers Association’s (BA) state government affairs director Sam DeWitt has left the trade group after more than four years.
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Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer
Welcome to BevNET CPG Media’s exclusive insights package, a unique blend of tools and reported analysis designed to give the BevNET, Nosh, and Brewbound audiences the tools they need to understand the current marketplace, assess competitive opportunities and identify key areas of growth in the retail and product environment.
Bev-Alc Trends Hold Steady Through Mid-August After Circana Data Correction
Beer’s August losses weren’t as steep as initially reported, according to new corrected data shared by market research firm Circana.
High-Light: Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
One of the ad industry’s most lauded firms is jumping into beverages with a low-dose THC drink modeled after classic American beer. Herb Light is billed as a “crushable super-low-dose light beer-styled brew” with just 1 mg THC per 12 oz. can. “Big taste, little high” is the tagline.
The Bull Case for Young Consumers’ Consumption to Uptick by 2028
Financial services firm RBC Capital Markets believes young drinkers’ consumption will increase by the end of 2027.
Great Lakes Buoys Portfolio with RTD Collab, THC-Infused Float Shoppe and Mid-Strength Light Lager
As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.
Insider’s Week in Beer: The War on Vertical Drinking
has suddenly become a very hot topic across the pond in London, arguably the ground zero of said activity outdoors at the pubs. The Westminster City Council is looking to cut down on the vibrant outdoor drinking culture in London, particularly in Soho, which expands significantly when the sun is finally out in London for more than 6 hours a day in the summertime.
Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
Sapporo USA will lay off 58 Stone Brewing workers across three California facilities effective October 19, according to an August 19 Worker Adjustment and Retraining Notification (WARN) Act notice filed with the state.
Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
Check out news items initially reported in the Brewbound Insider Newsletter August 20-21, including headlines from the Brewers Association, Constellation Brands, Sierra Nevada and more.
Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
Gallup’s highly anticipated report on consumers’ drinking habits was released Thursday, and like most years, the survey results’ underlying trends depend on which angle you’re cutting the data.
Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
Boston Beer Company CFO and treasurer Diego Reynoso is leaving the company a year after it awarded him a $1.2 million stock retention bonus, according to an 8-K filing Thursday.