Beer Industry News, Insights, Jobs, & Events

Merican Light Beer Adds Distribution in North Carolina, Tennessee

Merican Light Beer Adds Distribution in North Carolina, Tennessee

Another former Anheuser-Busch InBev (A-B) exec is making a play with a nascent light lager. Israel Dominguez, who worked in numerous sales and marketing roles at A-B over nearly a decade, is leading operations of Merican Light Beer, which launched in California in 2024 and is rolling out now in North Carolina.

Lunch Propels Maine Beer Co. to BA Top 50; Expansion Underway to Meet Demand

Lunch Propels Maine Beer Co. to BA Top 50; Expansion Underway to Meet Demand

Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.

Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders

Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders

Yacht Water was co-founded by Lil Yachty alongside entertainment and music mogul Kevin ‘Coach K’ Lee, along with bev-alc industry veterans Rachel and Peter Kiley of Atlanta-based Sneaky Pete Spirits and Monday Night Brewing. The founders have been building a regional following in Atlanta before pushing to wider markets.

Boston Beer to Launch 15% ABV Lytt Electric Coolers

Boston Beer to Launch 15% ABV Lytt Electric Coolers

Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.

A Beer For Mom (and Pls Remember the Flowers)

A Beer For Mom (and Pls Remember the Flowers)

As we sit on the cusp of Mother’s Day this year, let’s top and tail the newsletter with some love going out to our moms this week.

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

Circana: Craft Shines in April C-Store Scans; Grocery Declines Persist

The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.