Beyond Beer Growth Drivers, Featuring BuzzBallz, BeatBox and Surfside Vodka

Dec. 7, 2023 at 1:19 PM


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BuzzBallz founder Merrilee Kick, BeatBox Beverages co-founder Aimy Steadman and Stateside Vodka CEO Clement Pappas explore 4th category trends and opportunities, their growth philosophies and insights into their strategies. All panelists helm ready-to-drink brands with explosive growth.

BuzzBallz, maker of colorful circular canned cocktails, is a top 10 spirits brand in off-premise retailers tracked by Circana. Party punch maker BeatBox has maintained triple-digit growth in scans. Stateside’s Surfside brand of vodka-based hard tea and lemonade outperformed the company’s projections fivefold in New Jersey.

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