CHICAGO, IL — Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and a fantastically crisp finish, Smith & Forge is built to refresh.
“There was a time when more hard cider was consumed in America than beer. Now hard cider is exploding again, but the sweetness of many current ciders can be a turn off to beer drinkers, and some of them are looking instead to spirits and crafts for variety,” said David Kroll, MillerCoors vice president of insights and innovation. “Smith & Forge is a strong, just-sweet-enough hard cider that encourages guys to discover — or rediscover — the world of hard cider.”
The Smith & Forge packaging features a black, bold orange, and antique white design and a distinctive blacksmith’s hammer icon that delivers a timeless message of a past era – an homage to simpler times when toughness and hard work were celebrated values.
“Once upon a time, barrel-chested men proudly drank tankards of hard cider,” continued Kroll. “Smith & Forge is honoring those times by bringing back the sturdy side of hard cider.”
MillerCoors will support Smith & Forge with a national marketing campaign kicking off in March and includes multi-channel activations with media partners such as ESPN, Discovery Channel, Comedy Central, Thrillist and SB Nation.
Smith & Forge Hard Cider is available in 16-ounce single-serve and 4-pack cans as well as 12-pack 12-ounce cans.
For more information about this hard cider, visit SmithandForgeHardCider.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.