CHICAGO (October 2013) – Modelo Especial is embracing its Mexican authenticity this fall, by introducing a drink with traditional Mexican ingredients, Modelo Especial Chelada.
The specially-brewed “cerveza preparada” serves up an authentic blend of Modelo Especial with the refreshing flavors of tomato, salt and lime in a ready-to-enjoy 24 oz. can. The recipe was carefully crafted to deliver a true Mexican Chelada taste with the convenience consumers are seeking.
“Quality, authenticity and well-balanced flavor are equities of the Modelo Especial brand, and those characteristics are reflected in this new Chelada recipe,” said Jim Sabia, chief marketing officer for Crown Imports, exclusive U.S. importer of Modelo Especial Chelada. “The Modelo Especial Chelada is a delicious, ready-to-drink “cerveza preparada” that meets our consumers’ thirst for an invigorating, authentic Chelada.”
The ready-to-serve can is perfect for a variety of occasions, from kick-starting the evening after a hard day’s work to backyard barbeques or simply relaxing with friends at home. As the only Chelada made “Especial,” Modelo Especial Chelada inspires new drinking occasions for consumers seeking quality and authenticity from a trusted Mexican import brand.
The Modelo Especial Chelada will be made available at retail locations in California, Nevada, Arizona, New Mexico, Texas and Chicago in October. Modelo Especial Chelada is scheduled for national release in the first quarter of 2014.*
To learn more about Modelo Especial Chelada visit www.facebook.com/