BOISE, ID – Venice, California-based House Beer continues to expand outside of their home in Southern California with the addition of Idaho to their distribution network. Thanks to a partnership with Hayden Beverage Company, House Beer will be available on draught and in 12oz cans in bars and restaurants and 12oz cans will be available in 6-packs at retail outlets.
“We are very excited to partner with Hayden Beverage to bring House Beer to Idaho,” said Brendan Sindell, co-founder and President of House Beer. “Idaho is one of the west’s best kept secrets and has been at the forefront of the craft can boom. We couldn’t ask for a better partner in this venture than Hayden Beverage, who has already made us feel like part of the family.”
A team from House will join Hayden Beverage Company in Boise to celebrate the launch on June 21. You’ll be able to buy 6-packs of 12oz cans at select Jackson Food Stores starting this week.
“We are fired up to add House Beer to the Hayden family,” said Dodds Hayden, CEO of Hayden Beverage Company. “The beer tastes great; the brand has a relaxed feel and is not falling over itself to tell the consumer what they should like. It reminds me of the days when men were men, and the likes of Olympia and Rainier roamed the landscape with supremacy. Based on how the consumers have been reacting to foreign-owned macro-beers, House could be in a position to shake up the market.”
Along with Idaho, House Beer launched distribution in Colorado earlier this month and is also available in Southern California, Northern California, New York City, and Pittsburgh.
About House Beer
House Beer is a Venice, CA-based company that was started with the single goal of being the preferred beer for the discerning millennial consumer. House is a modern yet classic brand informed by the Venice Beach lifestyle, building a lifelong relationship with their customers through their premium crafted lager. With only one beer, House Beer bridges the gap between micro & domestic beers with a pale lager that is crafted to simply be the perfect beer, and nothing less. Learn more at www.housebeer.us and www.instagram.com/housebeer.
About Hayden Beverage Company
Hayden Beverage is Idaho’s largest statewide distributor of beer, wine, Red Bull and premium non-alcoholic beverages. In the ever-demanding beverage industry, Hayden depends on the strength of their brands and their employees’ relationships, work ethic, knowledge, and creativity to maintain a competitive advantage.
Hayden Beverage is proud to be family owned and operated, providing them the ability to make decisions to enhance the long-term health of their business and that of their partners. They have shown consistent growth, enabling their employees to enjoy a stable career and rewarding lifestyle. They work hard, execute, and have fun! Learn more at www.haydenbeverage.com.