Gruvi, a line of non-alcoholic beer and wine led by a dynamic sister and brother duo, announced the launch of their “Discovery Series,” a product line made entirely from direct consumer feedback via a QR code on the cans. Gruvi’s new products within the Discovery Series include a Mocha Nitro Stout, Juicy IPA, Red Blend and Sangria.
“We’re on a mission to push the boundaries in the alcohol-free space and we want our consumers to be a part of the journey. That’s why we created the Discovery Series — a collaborative collection of beverages that are made for you and by you,” said Anika Sawni, Co-Founder of Gruvi and recent Forbes 30 under 30 Winner.
Gruvi launched in 2019 with only funding from friends and family, and was one of the first non-alcoholic beverage brands to ever exist in the space. Gruvi continues to be a leader in the industry, and has seen an escalated growth of over 400% over the last 12 months. Gruvi is now sold in 2000 retail locations across the U.S., Canada and Australia including Total Wine & More, Whole Foods, BevMo, Safeway, Target and more. Recently securing $2.0 million seed funding, Gruvi has been able to scale their production and invest in product innovation, hence the Discovery Series.
“When we first set out to create this series, we knew we wanted to go where no NA company has gone before. And so we did, by using new technology and a lot of wild ideas,” said Sawni. “As a family-run business, collaboration is at the heart of everything we do, and it has been a dream to be able to curate a line of delicious NA beverages directly with our loyal customers.”
The beverages included in Gruvi’s Discovery Series are not afraid to shake things up. They’re bold, unforgettable and undeniably delicious. The product line includes:
- Mocha Nitro Stout: The first of its kind in the North American market, this is a smooth yet full-bodied ale with notes of coffee and chocolate. A sessional stout that’ll have you feeling the hangover-free buzz, no alcohol (or caffeine) required! 60 calories and 0g of added sugar.
- Juicy IPA: a light-bodied yet complex pale ale that will transport you to the tropics with just one sip. Packs a punch thanks to the mouth-watering combination of tropical flavors, including pineapple, citrus, and fig. 60 calories and 0g of added sugar.
- Dry Red Blend: notes of jammy raspberries and black currant, this velvety smooth wine has a balance of tannins and a hint of oak and coffee creating a depth of flavor that is rarely found in alcohol-free wines.
- Sangria: a very unique option to hit the market, this spanish red wine has bright notes of blood orange, red currant and blueberry, which are balanced with a warm touch of cinnamon and clove.
The Dry Red Blend is now available for purchase on getgruvi.com. The Juicy IPA, Mocha Nitro Stout, and Sangria will be available for purchase directly online within the coming weeks.
For More Information:
http://www.getgruvi.com