BIRMINGHAM, ALABAMA – On Friday, June 3, Good People Brewing Co., the oldest and largest brewery in the state of Alabama, and Buffalo Rock Company, an innovator and premier provider of beverages since 1901, will begin selling Buffalo Rider, a shandy using Buffalo Rock Ginger Ale. This unique beverage will debut at Magic City Brewfest and the Good People taproom this weekend.
“We’re extremely excited to partner with Buffalo Rock on this project,” said Michael Sellers, who cofounded Good People in 2008 with his friend Jason Malone. “This traditionally Southern ginger ale has such a unique and interesting flavor that we thought it would pair nicely with one of our lower alcohol beers.”
Traditionally, a shandy is a low-alcohol beer mixed with a non-alcoholic beverage, like a citrus juice or carbonated beverage. A “shandygaff,” however, has been described as a beer mixed with ginger ale. Buffalo Rider will feature an Apricot Wheat base beer brewed by Good People that has been mixed with Buffalo Rock Ginger Ale. The sweetness of the beer will complement the spicy, sinus-tingling taste of the ginger ale. Buffalo Rider shandy will be a go-to beer that people can enjoy all year long.
“When Good People approached us about the shandy, we knew it would be a perfect match for Buffalo Rock Ginger Ale because of their quality brews and our shared heritage as Southern brands,” said David Miller, executive general manager of customer strategy, marketing and brand development at Buffalo Rock Company. “Generations of Southerners have loved the taste of Buffalo Rock Ginger Ale, by itself and as a mixer. Now people can enjoy it in a beer, too.”
Buffalo Rider shandy will be available at the Good People Brewing tent at Magic City Brewfest at Sloss Furnaces, as well as in the Good People taproom, starting on Friday, June 3. The beer will be distributed throughout the brewery’s footprint—Tennessee, Alabama and Florida. For the time being, Buffalo Rider shandy will be available only on draft, or to-go in growlers and crowlers.
Good People and Buffalo Rock will run promotions and samplings throughout their distribution footprints in the weeks to come. For up-to-date information about these events, “like” Good People Brewing Co. and Buffalo Rock Ginger Ale on Facebook or follow on Twitter or Instagram at @GPBrewing and @buffalo_rock.
About Good People Brewing Co.:
Good People Brewing Co., located in Birmingham, Alabama, is a leader in the South’s craft beer movement. Founded in 2008 by Michael Sellers and Jason Malone, it was the first craft brewery in the Southeast to can its beers. For more information on Good People’s beers—and the good people behind them—visit goodpeoplebrewing.com.
About Buffalo Rock Ginger Ale & Buffalo Rock Company:
Birmingham grocer Sidney Lee began bottling golden Buffalo Rock Ginger Ale in 1901. Today, Buffalo Rock Company has grown into one of the nation’s largest privately held, family-owned Pepsi and Dr Pepper bottlers. The company employs more than 2,100 employee-partners who service a population of more than seven million consumers throughout Alabama, western Georgia and the panhandle of Florida. James C. Lee III, chairman of the board and CEO, and fourth-generation Lee, leads the locally focused company. For more information, visit buffalorockgingerale.com and buffalorock.com.