This year’s Labor Day beer run (or delivery order) will make a bigger dent in consumers’ wallets than past years, according to the e-commerce alcohol delivery platform Drizly.
The average unit price of a 12-pack of beer on Drizly has increased +5% year-to-date (YTD) through August, compared to the same period in 2021, and +7% vs. 2020. Similarly, a 12-pack of hard seltzers on the platform costs +5% more in 2022 vs. 2021, and +8% vs. 2020.
The price of ready-to-drink canned cocktails (RTDs) – a booming segment on Drizly this year – increased +3% in the period compared to 2021, and +5% compared to 2020.
Big beer brands are expected to win out on the weekend despite price increase, should beer buying trends continue on the platform, according to Drizly. Anheuser-Busch’s (A-B) Bud Light was the top-selling beer brand on the platform YTD through June 1, followed by Corona (Constellation Brands); Coors; Miller Brewing (Molson Coors) and Michelob (A-B).
Mark Anthony Brand’s White Claw continued to top hard seltzer sales on Drizly through June 1, followed by Truly Hard Seltzer (Boston Beer Company); Topo Chico Hard Seltzer (Molson Coors); Bud Light Seltzer (A-B); and Vizzy (Molson Coors).
And E. & J. Gallo’s High Noon Sun Sips – a vodka-based hard seltzer – continues to lead RTD sales, followed by Cutwater Spirits (A-B), On The Rocks Premium Cocktails (Beam Suntory), Jose Cuervo, and 1800 Tequila (the Beckmann Family).