Despite some ebbs and flows, on-premise sales velocity over the last 12 weeks (ending August 26) has remained flat versus the same period in 2022, according to CGA, a NIQ-powered on-premise market research firm.
In the latest week, on-premise sales velocity declined -4% week-over-week, driven by a -2% decline in check value and -1% decline in ticket count.
The week was down -1% year-over-year (YoY), with a -2% YoY decline in ticket count and flat check value.
State-by-state performances continue to vary by region. New York (+5%), Florida (+4%) and Texas (+1%) each recorded a YoY increase in velocity, while Illinois and California (both -11%) were down.
California’s declines were partially credited to Hurricane Hilary. The tropical storm has the largest impact on California’s Sunday sales (August 20), with a -32% sales velocity decline on the day versus the previous Sunday.
All five states were down week-over-week:
- Illinois (-8%);
- California (-6%);
- Texas (-5%);
- New York (-3%);
- Florida (-3%).
CGA’s next two weekly On-Premise Impact reports will include Labor Day weekend sales, with the next week including Friday and Saturday sales.
In 2022, the U.S. recorded a +31% increase in on-premise sales velocity on Labor Day versus an average Monday in the year, driven by a +32% increase in traffic. The holiday was the “third most valuable Monday of 2022,” behind Valentine’s Day and December 26.
The on-premise is expected to also see an uplift this year. However, previous reports have warned that fewer consumers may celebrate the holiday this year versus last year.
CGA previously released a preview of Labor Day trend expectations based on a survey of 580 consumers. The report also includes a preview of the impact of the NFL season kicking off and the return of federal student loan repayments.