Simply Spiked – the hard lemonade Molson Coors launched this summer in partnership with Coca-Cola – has taken the FMB corner of the bev-alc world by storm. Joy Ghosh, VP of marketing for above premium brands and FMBs at Molson Coors, joins the Brewbound Podcast to discuss the company’s launch strategy, new campaigns and plans to recruit new drinkers.
Plus, the Brewbound team breaks down July 4 off-premise sales and craft beer at the midpoint of 2022.
Listen to the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify.
Have questions, feedback, or ideas for podcast guests or topics? Email podcast@brewbound.com.