This week on Brewbound Frontlines, an expert panel of marketers will discuss how they have changed the way breweries communicate with consumers during the first seven months of the COVID-19 pandemic.
Beer industry marketing professionals will discuss how breweries have adapted their messaging as the months have rolled on, how the channels they use to reach drinkers have changed, what consumers need to know before visiting breweries, and how to hold drinkers’ attention on social media.
Joining the panel will be Cameron Davis, marketing director at Atlanta Brewing Company; Megan Baker, director of digital strategy for Mass. Bay Brewing Company, maker of Harpoon and other brands; and Emily Hutto, founder of RadCraft, a craft beer-centric communications agency.
Since the pandemic began, craft breweries nationwide have pivoted to new business models to adhere to changing public health policy. Each change — whether it was to close for on-site service, reopen for curbside sales, or to reintroduce socially distant events — needs to be communicated clearly to drinkers. This week’s panelists have shepherded their brands through these processes and will share their experiences and strategies.
Brewbound Frontlines streams live every other Thursday at 3 p.m. EST exclusively on Brewbound.com for subscribers. Viewers are encouraged to submit questions for our panelists via text at (617) 336-8560.
About Brewbound Frontlines
Brewbound Frontlines is a bi-weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry. Frontlines is an extension of Brewbound’s leading B2B industry reporting. New episodes stream every other Thursday at 3 p.m. ET at Brewbound.com.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage segment via a series of nationwide meetups and multi-day business conferences.