👻 INSIDER’S Week in Beer: Sam Adams Goes A-Summoning Spirits (Spooky Ones)

👻 INSIDER’S Week in Beer: Sam Adams Goes A-Summoning Spirits (Spooky Ones)

Folks, October is upon us – and you can just feel the excitement in the Jess Infante household for the influx of tourists about to overrun Salem, MA, with candy-fueled glee, tacky witch hats, freewheeling money and … noise. But don’t worry, Jess – SAM ADAMS has ya covered with this new at-home séance kit to escape it all and connect with Salem residents of yore … or maybe even Sam himself!

NBWA Board Chair Rebecca Maisel: ‘Let’s Go Back to Basics’

NBWA Board Chair Rebecca Maisel: ‘Let’s Go Back to Basics’

Gulf Distributing SVP Rebecca Maisel made a rallying cry for beer distributors to get energized and invest in their businesses during her first speech as National Beer Wholesalers Association (NBWA) chair on Tuesday at the trade group’s annual gathering.

Brewers Association Hires Lacey Gautier to Lead Events & Meetings

Brewers Association Hires Lacey Gautier to Lead Events & Meetings

A week before the Brewers Association’s (BA) largest consumer-facing event kicks off in Denver, the trade organization has hired the person who will shape the future of its events with the appointment of Lacey Gautier as VP of meetings and events.

Jolly Pumpkin Founder Ron Jeffries Has Died

Jolly Pumpkin Founder Ron Jeffries Has Died

Craft beer pioneer Ron Jeffries, who founded Dexter, Michigan-based Jolly Pumpkin Artisan Ales, has died, his family announced Monday.

Hurricane Helene Aftermath: Sierra Nevada Focused on Safety of Employees; New Belgium Warns of Order Disruptions & More

Hurricane Helene Aftermath: Sierra Nevada Focused on Safety of Employees; New Belgium Warns of Order Disruptions & More

In the wake of Hurricane Helene, Sierra Nevada Brewing Company company is focused on ensuring its employees in Mills River, North Carolina, “are safe and accounted for,” while “still assessing” the damage sustained at the brewery, president and CEO Pryce Greenow told the company’s distributor partners on Tuesday.

New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

An industry-wide effort is needed to reverse soft beer category trends, elevate the category and appeal to young legal-drinking-age (LDA) consumers, leaders from New Belgium, Pabst Brewing and Athletic Brewing shared during a discussion with consultant Amy Jo Martin as part of the general session of the National Beer Wholesaler Association (NBWA) Annual Convention in San Diego.

CGA: On-Premise Sales Velocity +14% YoY Through September 21

CGA: On-Premise Sales Velocity +14% YoY Through September 21

While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.

🧐 INSIDER’S Week in Beer: New England ♥️ IPA, who knew?

🧐 INSIDER’S Week in Beer: New England ♥️ IPA, who knew?

Ah, this just in – New England loves IPA! OK, did we really need to interrupt my GIF searching for that? 🙄 That’s like telling me Justin keeps free beer in his basement fridge (see ya around 5 p.m. boss – don’t worry, I’ll let myself in). But yes, it seems the Northeast region is responsible for all of those “IPA is dominating U.S. craft beer sales” headlines that the rest of the country has to endure.