Brewbound Session: The Art of Balancing Multiple Brand Identities

Dec. 5, 2016 at 1:01 AM

Brewbound Session, the leading conference for brewery founders and executives, took place on December 1, 2016 in San Diego, CA.

There’s an art to bringing multiple brand identities to market simultaneously, and there are very serious considerations brand owners should make before they decide to this approach.

At the Brewbound Session, Tomme Arthur, the co-founder of The Lost Abbey, Port Brewing and the Hop Concept discussed what it’s like balance multiple brand identities. Over the years, Tomme has demonstrated an ability to respond to consumer demands with a variety of well-differentiated brand personalities. Through that process, he’s learned what’s required to manage a portfolio of multiple individual identities, and how that approach changes how his company operates.