Brewbound Session Chicago: How Craft’s Long Tail is Changing the Beer Business

Scott Whitley, the CEO of MillerCoors' craft division, Tenth & Blake, provides his view of the evolving craft landscape and underscores the growing importance of focusing on the fundamentals as thousands of new brewers continue to disrupt the beer business. Throughout his talk, Scott explains how thousands of small but fast-growing craft breweries are changing category dynamics while simultaneously driving innovation and pushing larger craft outfits to adapt to a hyper-competitive and extremely crowded landscape.

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