Brewbound Session Chicago: The Lowdown on Local

Jun. 29, 2015 at 4:33 PM

With thousands of craft brewers all claiming to be “small & local,” how do breweries capture the attention (and loyalty) of drinkers while balancing the urge to grow into new “non-local” markets? Alchemy & Science president Alan Newman, Off Color Brewing founder John Laffler and Revolution Brewing partner Josh Deth discuss the growing importance of being “local.”