Breaking Down Beer's Buzzwords -- with Nielsen

Jun. 23, 2017 at 4:12 AM

On June 15, at the Brewbound Session business conference in New York City, Nielsen senior vice president of beverage alcohol practice Danny Brager and associate client manager Caitlyn Battaglia revealed the findings of a new 2,000-person Harris Poll survey, co-developed by Brewbound and Nielsen, that examined whether 29 popular buzzwords used to market beer resonated with regular craft beer drinkers.

Brager and Battaglia also shared additional beverage alcohol insights from Social Standards — a Nielsen partner that monitors and analyzes millions of beverage alcohol conversations on Twitter and Instagram.

Read the article: https://www.brewbound.com/news/brewbound-nielsen-study-reveals-independence-matters

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