DALLAS — Southwest Airlines (NYSE: LUV) announced today that two new beers will be taking to the skies. The airline will stock Leinenkugel’s seasonal craft beers in addition to Dos Equis Lager Especial onboard every flight with a price point of $5 or a valid Southwest Business Select or Rapid Rewards drink coupon per beer. And it’s not just beer that’s taking off—Southwest Airlines is also transitioning to honey roasted peanuts that Customers can enjoy throughout 2015.
“We’re always striving to improve our Customer experience onboard, and the addition of these two beers gives our Customers unique options while on our flights,” said Mike Hafner, Southwest Airlines Vice President Cabin Services. “Dos Equis is the perfect beer to complement our new international service, and Customers will be able to sit back and enjoy Leinenkugel’s seasonal offerings.”
Leinenkugel’s will be the first beer Southwest offers on a rotating seasonal basis. Each season, the airline will replace its offerings with the current seasonal beer from the Chippewa Falls, Wisconsin brewery. Leinenkugel’s Snowdrift Vanilla Porter will start the rotation for the colder months, followed by Summer Shandy as warm weather approaches, and transitioning to Oktoberfest in the fall.
“At Leinenkugel’s we have been crafting beers in Chippewa Falls, Wisconsin, for six generations,” said Dick Leinenkugel, President and Chief Beer Merchant of Jacob Leinenkugel Brewing Company. “We are delighted that Southwest has chosen our seasonal line of beers to offer their customers. LUV and Leinie’s are in the air!”
Southwest’s beer offerings now include the following:
- Miller Lite
- Bud Light
- Fat Tire
- Leinenkugel’s
- Dos Equis Lager Especial
In addition to beer, wine, and liquor, Southwest Airlines offers free non-alcoholic refreshments such as soft drinks, water, and coffee onboard all flights, along with peanuts and pretzels. A heartier snack is offered to Customers free of charge on longer flights. Click here to see the current Southwest Airlines inflight menu.
About Southwest Airlines:
In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest operates more than 3,400 flights a day, serving 93 destinations acrossthe United States and five additional countries. Subject to government approvals, Southwest service to San Jose, Costa Rica, begins in March 2015; service to Puerto Vallarta, Mexico, begins in June 2015; and service toBelize City begins in October 2015.
Based on the U.S. Department of Transportation’s most recent data, Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity while over the United States. That connectivity enables Customers to use their personal devices to access streaming music provided by Beats Music or to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners. Southwest is the only major U.S. airline to offer Bags Fly Free® (first and second checked pieces of luggage, size and weight limits apply), and there are never change fees, although fare differences might apply. In 2014, the airline proudly unveiled a bold new look: Heart. The new aircraft livery, airport experience, and logo, showcase the dedication of Southwest Employees to connect Customers with what’s important in their lives.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as “The Southwest Effect,” a lowering of fares and increase in passenger traffic wherever the carrier serves. With 41 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at Southwest.com/citizenship.