SANTA MONICA, Calif.– Santa Monica Brew Works (SMBW) celebrates Oktoberfest by announcing an international collaboration that brings a taste of Germany to the California coast. The brewery teamed up with their craft beer ‘siblings’, Hammona Bräu of Hamm Germany, to develop the unique brew celebrating their intercontinental connection. Production teams met virtually via video conference to formulate the recipe and discuss the brewing process.
When the team at SMBW was thinking about how to make this year’s Oktoberfest release unique, they were delighted to discover that one of Santa Monica’s official Sister Cities is Hamm, Germany – home of award-winning craft brewery Hammona Bräu. Since 1969, the cities of Hamm and Santa Monica have shared an appreciation for each other’s cultures through the Sister Cities program – and now, the international kinship has inspired its very own beer recipe.
“For centuries, Oktoberfest has brought people together from all over the world to celebrate fantastic beer.” Said Scott Francis, SMBW’s Co-Founder, President & CEO. “This year is obviously a bit different – but we’re thankful for this unique opportunity to connect with our craft beer brethren in Germany.”
“We are pleased to be part of this collaboration.” Says Mario Gadiel, Owner, Co-Founder & Brewer of Hammona Bräu. “The people of Hamm love old traditions and new friendships.”
Oktoberfest Citra Helles (5.0% ABV), is an old-world-style lager brewed with American-grown hops which adds a zesty punch of flavor. Helles, meaning “bright” – is a traditional German-style lager characterized by its pale color, soft malt character, and refreshing finish. For this one-of-a-kind variation, the brewers added Citra hops which provide a vibrant citrus quality. Both breweries will release their own version of the collaboration brew from their respective Tasting Room outlets. SMBW’s version is available in 19.2 oz cans on-sale starting Friday, September 25th.
“We chose to brew a Helles lager. A style that’s very popular in Bavaria during Oktoberfest.” Said Dennis Hecker, Owner, Co-Founder & Brewer of Hammona Bräu. “A nice light beer, that’s very drinkable with a great hop aroma.”
“We wanted to balance characteristics from traditional German lagers and hop-forward West Coast-style ales.” Said Drew Pomatti, SMBW’s Head Brewer.
“A little note of fresh lemon gives way to a familiar light, bready malt base. Adds SMBW Brewer Dominic Larubina. “We love the way it turned out, a very sessionable lager.”
The limited-edition collaboration brew launches this week to commemorate Oktoberfest – the world’s largest celebration of beer. Unfortunately, the traditional festival in Munich is cancelled due to the coronavirus pandemic – but the brewers believe this special release will provide a festive feeling for beer lovers while they enjoy at home.
The label design captures the spirit of the collaboration, showcasing Hamm’s unique architecture and checkered crest alongside palm trees and ocean waves representing Santa Monica’s “Beach Brewed” lifestyle.
Oktoberfest Citra Helles will be available for purchase for a limited time at SMBW’s Tasting Room at 1920 Colorado Ave. in Santa Monica beginning Friday, Sept. 25. Visit santamonicabrewworks.com for hours information.
About Hammona Bräu
Established in 2018 in Hamm, Westphalia. Hammona Bräu was founded by Dennis Hecker and Mario Gadiel. Their fascination with craft beer arose during a beer tasting in the Netherlands as well as in England, where they enjoyed the varied tastes and the relaxed atmosphere of the growing craft beer scene. Fascinated by the variety of flavors they experienced, the duo returned to Germany and were determined to create their own handcrafted beers. What started as a hobby quickly became much more. Based in their kitchen, they developed their core recipes. Demand amongst friends and acquaintances grew quickly. To keep up, they converted to a 5-barrel brewhouse and increased sales. In 2020 they were awarded a gold medal by Meininger’s International for their cellar beer.
About Santa Monica Brew Works
Established in 2014, Santa Monica Brew Works is the first and only independent craft production brewery on LA’s Westside, producing a variety of brews inspired by a love of craft beer and the City of Santa Monica. Santa Monica Brew Works’ signature lineup includes; 310 California Blonde Ale, Inclined IPA, Modern Witbier (WIT), PCH Golden Milk Porter, and Xtra Pale Ale (XPA). SMBW is committed to authenticity. Each style is brewed and packaged in the heart of Santa Monica. Their promise is to brew great-tasting craft beer for people everywhere who live the “Beach Brewed” lifestyle.
For More Information:
https://santamonicabrewworks.com/