HOLLAND, Mich. — It may not feel like it yet, but the crisp breezes, changing leaves and chilly nighttime bonfires of autumn are fast approaching. So signals the return of Ichabod, New Holland Brewing Company’s classic pumpkin beer, which is slated to appear in bars and restaurants starting August 13.
The beer will be tapped in New Holland’s Grand Rapids and Holland pubs starting September 4.
Ichabod is a pumpkin ale brewed with real pumpkin, malted barley, cinnamon and nutmeg. This marks the beer’s twenty-first year in New Holland’s lineup. In that time, it has become a heavily anticipated seasonal release.
“Ichabod was one of the first beers we ever brewed,” said Brett VanderKamp, Founder at New Holland Brewing Company. “It’s been an absolute favorite for us at the brewery, and our fans in Michigan and beyond, ever since.”
For the first time this year, consumers will be able to enjoy Ichabod in six packs of cans.
“We’re excited to have Ichabod come out in a can. This will be a perfect beer for sipping around the campfire and for tailgating,” Joel Petersen, Vice President of Sales at New Holland Brewing Company said.
Ichabod will be a limited release this year, making it available for a shorter period of time within the season. Petersen said this decision aims to make room for other fall flavors to shine and to allow Ichabod to be in the market during the peak of Fall.
“Fall, with all of its grandeur, offers many flavor profiles, including pumpkin, and we think people can and should explore,” Petersen said.
Many locations pouring New Holland’s Ichabod will also serve Filthy Pumpkin, a 60/40 combination of Ichabod and Dragon’s Milk that Petersen says is a mug club member favorite at New Holland’s pubs.
“When Ichabod comes out, it kicks off the anticipation for the amazing fall season we have here in the midwest,” Petersen said. “This is a beer that pairs well with sweatshirts, sunny days, cool nights and the smell of smoke from the fire pit.”
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About New Holland Brewing Company
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.