WILMINGTON, Del. – Breakthru Beverage Group and Green Flash Brewing Co. today announced a new partnership agreement to represent Green Flash’s full portfolio in the Delaware market. The San Diego-based brewery has found a following in Delaware, and Breakthru is pleased to be the distributor responsible for ensuring Green Flash’s complete selection of beer–including Green Flash West Coast IPA, Green Flash Soul Style IPA, Alpine Duet IPA, Alpine Windows Up IPA and GFB Blonde Ale–gets to Delaware craft beer drinkers.
Green Flash Vice President of Sales Jim Kenny said, “Breakthru Beverage Group has been a great partner to Green Flash in Minnesota and Nevada. They care about every supplier in their book, go out of their way for every customer, and are continuously investing in their business to make sure they are a force to be reckoned with. We are looking forward to expanding our partnership with BBG in Delaware and to reporting continued success. HUNGWAH, BBG!”
Kevin Roberts, Executive Vice President, Supplier Engagement for Breakthru Beverage Group said, “Breakthru has true admiration for Green Flash’s approach to craft brewing, and we are excited to broaden our representation of their portfolio of draft, bottled and canned beers.” He added, “We consider ourselves to be part of Green Flash’s extensive fan base and can’t wait to represent their high-quality brands in Delaware. With their new east coast brewery up and running, we know more and more consumers are discovering the Green Flash experience, which will positively impact the ‘First State.’”
The dynamic craft beer category is a growing segment of Breakthru Beverage Group’s business, with beer-focused teams in Colorado, Delaware, Illinois, Minnesota, Nevada, Wisconsin and South Carolina. Breakthru is committed to furthering its investment in this area by building capabilities in all our associates that sell beer through the Cicerone program, as well as the deeper aspects of brewing, on an ongoing basis.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
About Green Flash Brewing Co:
Green Flash Brewing Co., is headquartered in San Diego, California, and was founded in 2002 by Mike and Lisa Hinkley. Brewmaster, Erik Jensen, leads brewing operations. Green Flash is an award-winning brewer of fine, handcrafted ales, and specializes in brewing assertive and distinctive beers, such as the nationally acclaimed West Coast I.P.A.: an award-winning beer whose wide acceptance has helped define a category. The brewery opened their 2nd full-scale brewing operation and tasting room on the East Coast in Virginia Beach, VA in 2016. Please visit the Green Flash website www.greenflashbrew.com for more information.