40 US Craft Breweries Launch People Power Beer Campaign

BROOKLYN, N.Y — We, a collection of over 40 craft breweries across the country, are excited to announce the launch of the People Power Beer campaign, a self-organized grassroots effort to support the American Civil Liberties Union’s work to protect the right of equality for all. Conceived of by Brooklyn-based Threes Brewing, our initiative calls for craft breweries around the country to take the People Power Beer Pledge by committing to brew their own interpretation of a new beer called People Power, to be released between Independence Day, July 4th and Election Day, November 6th. Each participating brewery will then donate 10% of the profits of their version of People Power beer to the ACLU. The initiative is open to any American craft brewery who would like to show their support.

For almost a century the ACLU has defended our rights in the courts. Recently, the organization introduced People Power, a mobilization program intended to effect meaningful policy change at the local, state and national levels. Their 2018 Voter campaign is designed to help voters across the country better understand where their candidates stand on civil rights issues, provide pathways for voters to engage during the election cycle, and ensure that civil liberties are a crucial component of political conversations in 2018. Our People Power Beer campaign is proud to support this essential work.

Breweries are pillars in local communities and gathering places in our neighborhoods, and we therefore felt uniquely positioned to raise awareness and bolster civic engagement. We brew beer for the moments we celebrate and the way it brings people together, and, whether big or small, red state or blue, we shared the sense of a moral imperative and patriotic duty to act. We have witnessed firsthand the strength that a united community can harness and we invite other breweries who feel so inspired to take the People Power Beer Pledge and join us.

The outcome will be a nationwide cornucopia of brews, designs, events and other inspired activations over the coming months. Like the power of the people itself, expression comes in endless forms and sprouts from the ground up. As brewers, we will do our best to foment this creativity and commitment.

The below breweries from across the country will be launching their People Power beers between Independence Day on July 4th and Election Day on November 6th.

Participating Breweries – as of June 20th: