Virtue Cider

Renowned tastemaker, Cidermaker, former Brewmaster and Founder of Virtue Cider, Gregory Hall, has traveled the globe discovering inspiration for world-class imbibe and creating new categories with beers like Bourbon County Stout and Honkers Ale.

Morganton, North Carolina-based Catawba Brewing Company acquired Skytown Beer Company, a brewpub in Wilmington, North Carolina, in a deal that closed February 10. Fifteen months after retrenching to focus on its brewpub, Boulder Beer’s portfolio will return to distribution in 28 states through a partnership with Stem Ciders and contract brewer Sleeping Giant in Denver.

We introduce Northcider and Southcider as a nod to the annual crosstown baseball series while also celebrating the pride of Chicago’s neighborhoods. Like all good rivalries, both ciders have flavor profiles that will inspire a firm choice one way or the other, or at least a lively discussion. Northcider is a hopped cider, and Southcider is slightly sweeter with vanilla notes.

Virtue Cider has launched Mezzo Spritz, a classic Italian cocktail with an American twist. This low-ABV beverage is made with cider, sparkling water, and botanicals.

Virtue Cider announces the release of this year’s Rosé cider. Our cidermakers spent many months working with a range of botanicals to get just the right blend. Rosé pours with the light pink of spring apple blossoms, with bright floral notes and hints of fresh-picked apple, grapefruit peel, and green strawberry. The finish is clean and dry, with just a slight tartness.

Anheuser-Busch InBev, via its High End craft and import division, has acquired the remainder of Michigan’s Virtue Cider, the company announced today. Greg Hall, the former brewmaster at Goose Island, which is also owned by A-B InBev, launched Virtue Cider with partner Stephen Schmakel and 31 investors in 2011 after his father, John Hall, sold Goose Island to the world’s largest beer company for $38.8 million.

Virtue Cider announces the launch of The Mitten, the company’s award-winning bourbon barrel-aged cider, in 12-ounce bottles this month. This cider joins Virtue’s lineup of 12-ounce bottles that include Michigan Brut and Michigan Harvest.