Mark Anthony Brands

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Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.

Mark Anthony Brands Launches Mike’s Hard Freeze

Mark Anthony Brands Launches Mike’s Hard Freeze

In response to fans’ love for nostalgic flavors, Mike’s® Hard Lemonade is bringing back the 90’s with new Mike’s® Hard Freeze: a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers1 crave nostalgic flavors, reminding them of simpler times and carefree days. When it comes to maximum chill and the ultimate refreshment, new Mike’s® Hard Freeze is guaranteed to blast your tastebuds with something totally new and different from the original hard lemonade expert.

Hard Seltzer Report: Wholesalers More Conservative on Seltzers; Segment Slows; Optimism Remains

Hard Seltzer Report: Wholesalers More Conservative on Seltzers; Segment Slows; Optimism Remains

More than 75% of beer wholesalers said the summer selling season is off to “a strong start,” as Memorial Day trends either met or exceeded expectations, Goldman Sachs analyst Bonnie Herzog found in her latest “Beverage Bytes survey” of about 40 distributors covering 145,000 retail outlets (about a quarter of the total U.S. outlets that sell alcoholic beverages).


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