It’s true, BrüMate and Crook & Marker have gotten in “bev” together. What started as a flirty fling between the best-selling drinkware company and the boundary-pushing adult beverage brand has evolved into a full-fledged flavor affair.
Anheuser-Busch InBev may be looking inward for a possible successor for CEO Carlos Brito. According to Bloomberg News, Michel Doukeris, CEO of A-B’s U.S. business, is the front-runner to succeed Brito.
Crook & Marker, the first fully USDA Organic alcohol beverage portfolio from the founder of Bai Brands, today announced the launch of a new line of Spiked Teas and Spiked Lemonades made with organic supergrain alcohol and zero sugar to deliver today’s consumers impossibly delicious taste without the regret of consuming excessive calories, artificial ingredients and loads of sugar.
Crook & Marker will launch four new, sugar-free hard sodas in two test markets this month, with plans to take the line national early next year. The products will initially be available in off-premise retailers in Wisconsin and Montana.
Ken Kurtz, a beverage industry leader who has built major brands across the alcohol and non-alcohol landscape, has been named President of Crook & Marker, a new spiked and sparkling brand created by beverage innovator Ben Weiss.
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