Canarchy Craft Brewery Collective

Monster Beverage Company reported that it has “restructured” the senior management of its alcohol brands division, following the appointment of Ray LaRue as president, the company shared within its Q3 2024 financial results. Nevertheless, the company said it remains “positive for the prospects of alcohol products within our broader portfolio.”

Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.

Monster Brewing Company is shuttering Deep Ellum Brewing’s taproom and shifting production from its Dallas facility to the company’s other breweries.

Monster-owned Cigar City will shift the Tampa, Florida-based craft brewery’s production hub to a cross-category innovation center; as a result of the change, 12 positions have been terminated, Brewbound has confirmed. The company also eliminated the position of long-time and original brewmaster Wayne Wambles on February 9.

The Oskar Blues brewery and taproom in Austin, Texas, has closed, and Ninkasi Brewing has shuttered its Better Living Room taproom in Eugene, Oregon.

According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.

Cue DJ Khaled’s “another one.”

The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.

Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.

Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.

Monster Beverage Company reported +15.2% year-over-year sales growth in the third quarter, even as increased expenses and cost of goods continue to drag on the energy drink maker’s margins despite price increases.

To mark the anniversary of the original-craft-beer-in-a-can’s first run down a canning line, Oskar Blues is releasing the Dale’s Pale Ale Throwback 15-Pack for a limited time nationwide.

The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.