In the wake of Hurricane Helene, Sierra Nevada Brewing Company company is focused on ensuring its employees in Mills River, North Carolina, “are safe and accounted for,” while “still assessing” the damage sustained at the brewery, president and CEO Pryce Greenow told the company’s distributor partners on Tuesday.
Sierra Nevada CEO Pryce Greenow began his remarks to wholesalers last week acknowledging that craft beer is not short on challenges, including a “cash-constrained consumer,” category price increases, trends in moderation and bev-alc abstinence “becoming more meaningful,” and “a whole host of substitute products” entering the market.
While many annual business plans over the next couple months will likely include fourth-category innovations, Sierra Nevada is focused on continuing to innovate with “beer-flavored beer.”
Last week, Sierra Nevada announced the promotion of VP of sales Ellie Preslar to chief commercial officer (CCO) of the California-based craft brewery. Brewbound caught up with Preslar …
Sierra Nevada VP of sales Ellie Preslar has been promoted to chief commercial officer of the California-based craft brewery. Preslar fills the position left vacant by the retirement of Joe Whitney in October, after 17 years at Sierra Nevada.
Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.
A former spirits executive will be the next president and CEO of Sierra Nevada Brewing Company.
Sierra Nevada Brewing Company chief commercial officer Joe Whitney will retire, effective January 5, 2024, according to a message shared by Ken Grossman late Friday.
Sierra Nevada leadership shared highlights of its year so far, revealed its sales and marketing strategy for 2024 and provided an update on its Can Do Innovation Center during last week’s meeting with wholesalers.
Sierra Nevada shared its 2024 brand plans today with wholesalers. The slate of new products will include new hazy and imperial IPAs, non-alcoholic beers and hop waters, and offerings for day drinking occasions.
Ecliptic Brewing of Portland, Oregon and Sierra Nevada Brewing of Chico, California have teamed up to brew a Cosmic Collaboration beer. Secchi Hoppy Wheat Ale will be the fourth release in the series for 2023, shipping June 21st in 16-ounce cans and draft.
Sierra Nevada Brewing Co. CEO Jeff White has announced his retirement from the Chico, California-headquartered craft brewery. Brewery founder Ken Grossman will step in as interim CEO as a search for a new CEO begins.
Bale Breaker Brewing Company, a brewery located on their family’s 4th generation hop farm in the beautiful Yakima Valley, is excited to announce the newest 16oz release in their Frenz Collaboration Series.
Sierra Nevada Brewing Co. has made a minority investment in Riot Energy, a Venice, California-based energy drink company. The California brewery will “initially serve as an investor,” but will “eventually produce and package Riot Energy products” once its CanDo Innovation Center is up and running.
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