Russian River Brewing’s 20th annual Pliny the Younger release contributed $8.6 million in economic impact to the local economy in Sonoma County, according to the California-based brewery and the Sonoma County Economic Development Board (EDB).
The 2023 edition of Russian River’s Pliny the Younger generated a record $6.3 million in economic impact, a more than $200,000 increase over last year’s record-breaking release, according to the Sonoma County Economic Development Board (EDB).
The 2022 release of Russian River’s Pliny the Younger generated $6.1 million in economic impact, a record for the brewery and a $1 million (+20%) increase compared to 2020, the last year that the triple IPA was released.
Russian River co-founder Natalie Cilurzo urged craft brewers to delve into the motivation and mission behind their businesses in her keynote address to the Brewers Association’s (BA) Craft Brewers Conference (CBC) in Minneapolis on Wednesday.
California’s cult pilsner is back with the return of STiVO, a small-batch release from Firestone Walker Brewing Company and Russian River Brewing Company.
Santa Rosa, California-based Russian River Brewing Company’s annual in-person Pliny the Younger release has been postponed, following a spike in COVID-19 cases.
After a one-year hiatus due to the pandemic, Russian River Brewing Company is reviving its in-person Pliny the Younger celebration in February 2022. “The entire RRBC team missed seeing our many repeat and first-time visitors from around the world this past year after cancelling the in-person release due to COVID,” the company wrote on its… Read more »
CANarchy-owned Deep Ellum Brewing and Oskar Blues are now selling beer-to-go in Texas after a federal judge sided with the company in a legal dispute with the state’s regulatory agency.
As COVID-19 cases spike, California has enacted a new regional stay home order that went into effect Sunday night and affects 85% of the state’s population. Last week, Gov. Gavin Newsom announced a new system that would trigger regional stay home orders when hospitals’ projected intensive care unit capacity dips below 15%. That threshold was met Sunday in the Southern California and San Joaquin Valley regions.
There won’t be a pilgrimage to Sonoma County for Russian River’s Pliny the Younger in 2021. Russian River Brewing Company announced Sunday that the onsite portion of its annual Pliny the Younger release in 2021 would be canceled due to the COVID-19 pandemic.
Several West Coast breweries are closing for outdoor service and some have been evacuated due to several wildfires and the impact on air quality in California, Oregon and Washington.
Russian River Brewing Company’s annual release of Pliny the Younger triple IPA drew visitors from 47 states and 14 countries and generated $5.1 million in economic impact to the local economy, an increase of 22.6% over the 2019 release, according to a study conducted by the Sonoma County Economic Development Board.