Despite industry scan trends, Firestone Walker believes “the American craft beer industry is as strong as ever.” The Duvel-owned California craft brewery is focused on its core beer brands in 2025, and believes those brands can satisfy both classic craft beer consumers and new drinkers, leadership detailed Monday in a virtual presentation for wholesale partners.
Duvel Moortgat-owned Firestone Walker is staying in the beer category in 2025, and believes beer can still speak to consumer needs – even the consumers who “don’t know they like beer yet.”
Firestone Walker is the latest top craft player to enter the non-alcoholic (NA) beer space by leveraging the brand equity of its biggest brand. 8ZERO5 blonde, an NA version of the Duvel Moortgat-owned craft brewery’s 805 flagship, will only be available in its home state of California following Labor Day.
Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett explore the marketing approach to the Paso Robles, California-based craft brewery’s biggest brand, 805, as well as its portfolio of other brands, including Cali Squeeze, Mind Haze and the F Brands.
Firestone Walker unveiled its first of three seasonal offerings slated for 2024—the all-new Firestone XPA, a next-generation extra pale ale brewed with Southern Hemisphere hops and California style, available now in all Firestone Walker markets. Find it with theFW Beer Finder.
Firestone Walker announced the 2024 edition of its Brewmaster’s Collective beer club, encompassing a Welcome Kit and 21 small-batch barrel-aged beers as well as numerous exclusive membership benefits.
From the minds behind Mind Haze comes the psychedelic new 2023 edition of the “Mind Haze Tropical Hazy Mixed Pack,” which includes the all-new Mind Haze Tropic Rocket IPA.
Firestone Walker leadership spent the majority of the company’s virtual meeting with wholesalers Tuesday mapping out plans for its No. 1 brand, 805. However, the Paso Robles, California-based craft brewery’s other three core brands – Cali Squeeze, Mind Haze and Firestone – round out the portfolio to poise the company for “some of the best success that we’ve ever had,” CMO Dustin Hinz said.
Firestone Walker leadership shared their vision for 2024 with their wholesaler partners while also providing a business update of 2023 so far. The lion’s share of the meeting with its distributor partners was centered around the Paso Robles, California-headquartered craft brewery’s top brand, 805.
Firestone Walker’s fall classic is back with the 2023 edition of Oaktoberfest, an oak-inspired homage to the iconic “festbiers” that are synonymous with Munich’s legendary Oktoberfest celebration.
Firestone Walker has hired Tony Amaral as chief sales officer, the company announced late Friday.
Firestone Walker released a special imperial edition of DBA, the beer that started it all for the brewery back in 1996.
Firestone Walker announced the lineup for the 2023 Firestone Walker Invitational Beer Fest on June 3, featuring an all-star cast of more than 55 breweries from around the world.
Firestone Walker has doubled down on its signature Hopnosis IPA to create Double Hopnosis—an Imperial Cold IPA made to mesmerize the senses.
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