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Overview
The cider makers at Angry Orchard have been experimenting with apple varieties, ingredients and processes to develop hard cider recipes for more than 20 years. The cider makers have travelled the world to find the best apples for cider making and chose specific varieties – like French bittersweet apples from Normandy, culinary apples from Italy and the Pacific Northwest U.S. based on each cider's desired flavor profile. In fall 2015, Angry Orchard opened a new home for research and development on a historic 60-acre apple orchard in the Walden, NY. There, the cider makers will continue to drive experimentation at the Innovation Cider House, and drinkers are welcome to visit for samples of exclusive ciders made on-site. Despite the recent growth of hard cider in the US, the category is still small and relatively unknown. Angry Orchard is committed to drinker education and awareness-building to help grow the category for all craft cider makers. Angry Orchard makes a variety of year-round craft cider styles, including Angry Orchard Crisp Apple, a crisp and refreshing fruit-forward cider that blends the sweetness of culinary apples with dryness and bright acidity from bittersweet apples for a balanced flavor profile. Angry Orchard also makes The Cider House Collection specialty ciders, as well as a variety of seasonal ciders.
Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”
Just in time for spooky season, Angry Orchard, the nation’s leading cider maker,1 is launching limited-edition mini kegs for Halloween filled with a seasonally inspired hard cider that you can typically only enjoy at the brand’s Orchard in New York’s Hudson Valley.
After the Firestone Walker Invitational Beer Fest was canceled for the second consecutive year due to the COVID-19 pandemic, brewmaster Matt Brynildson was inspired to finally pull the trigger on his goal of creating a special release bottle club at the Paso Robles, California-headquartered craft brewery.
Angry Orchard, the nation’s leading hard cider maker1, today announced the launch of Angry Orchard Peach Mango and Angry Orchard Strawberry, two new refreshingly delicious hard fruit ciders made with real fruit and bursting with flavor.
A number of members of Anheuser-Busch InBev’s corporate affairs team have left the company since early 2019. Cider strategist Caitlin Braam parts ways with Angry Orchard. Beverage operations manager Jonny Stringer departs CraftWorks.
Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.
Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.
In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut through the noise.
At the National Beer Wholesalers Association meeting in September, Nielsen vice president Danny Brager delivered a simple message to attendees who stopped by his early morning breakout session: Cider is back. According to data from the firm, off-premise sales of hard cider were up 6 percent over the 52-week period ending on August 11. But if you look at the most recent 26-week period, also ending August 11, category-wide sales were up 13 percent.
Angry Orchard has launched Understood in Motion 03, a new collaboration cider created with distinguished U.K. Cider Maker Tom Oliver of Oliver’s Cider and Perry.
America’s most popular hard cider maker[1] Angry Orchard today announced its sponsorship of the 144th Kentucky Derby presented by Woodford Reserve, North America’s oldest continuously held sporting event. At the Derby, Angry Orchard will feature its newest hard cider innovation Angry Orchard Rosé as the Derby’s official hard cider.
Boston Beer Company has named Caitlin Braam, who departed Seattle Cider Company and Two Beers Brewing as president last August, as a “brand strategist” for its Angry Orchard Hard Cider line. “Cider is my passion and this is an incredible opportunity for me to help grow awareness of the cider industry overall, as well as have a bigger impact within the cider community,” Braam told Brewbound.