👻 INSIDER’S Week in Beer: Sam Adams Goes A-Summoning Spirits (Spooky Ones)

👻 INSIDER’S Week in Beer: Sam Adams Goes A-Summoning Spirits (Spooky Ones)

Folks, October is upon us – and you can just feel the excitement in the Jess Infante household for the influx of tourists about to overrun Salem, MA, with candy-fueled glee, tacky witch hats, freewheeling money and … noise. But don’t worry, Jess – SAM ADAMS has ya covered with this new at-home séance kit to escape it all and connect with Salem residents of yore … or maybe even Sam himself!

Brewbound Podcast: Wrapping Up the 2024 NBWA Annual Convention

Brewbound Podcast: Wrapping Up the 2024 NBWA Annual Convention

The 87th Annual NBWA Annual Convention wrapped up earlier this week, and the Brewbound team recaps the themes of this year’s event. Jess, Zoe and Justin break down the buzzy topics, including a push to support the on-premise channel (especially draft beer), the growing presence of intoxicating hemp beverages and how those products should get to market.

A Round With … Vine Street’s Kemet Coleman

A Round With … Vine Street’s Kemet Coleman

Vine Street Brewing Co. is Missouri’s first Black-owned brewery and part of the revitalization effort in Kansas City’s 18th and Vine Jazz District. In the latest edition of Brewbound’s A Round With, Vine Street co-founder Kemet Coleman shares why being a part of that turnaround effort was important and how the brewery is working through daily challenges.

NBWA Board Chair Rebecca Maisel: ‘Let’s Go Back to Basics’

NBWA Board Chair Rebecca Maisel: ‘Let’s Go Back to Basics’

Gulf Distributing SVP Rebecca Maisel made a rallying cry for beer distributors to get energized and invest in their businesses during her first speech as National Beer Wholesalers Association (NBWA) chair on Tuesday at the trade group’s annual gathering.

Brewers Association Hires Lacey Gautier to Lead Events & Meetings

Brewers Association Hires Lacey Gautier to Lead Events & Meetings

A week before the Brewers Association’s (BA) largest consumer-facing event kicks off in Denver, the trade organization has hired the person who will shape the future of its events with the appointment of Lacey Gautier as VP of meetings and events.

Jolly Pumpkin Founder Ron Jeffries Has Died

Jolly Pumpkin Founder Ron Jeffries Has Died

Craft beer pioneer Ron Jeffries, who founded Dexter, Michigan-based Jolly Pumpkin Artisan Ales, has died, his family announced Monday.

Hurricane Helene Aftermath: Sierra Nevada Focused on Safety of Employees; New Belgium Warns of Order Disruptions & More

Hurricane Helene Aftermath: Sierra Nevada Focused on Safety of Employees; New Belgium Warns of Order Disruptions & More

In the wake of Hurricane Helene, Sierra Nevada Brewing Company company is focused on ensuring its employees in Mills River, North Carolina, “are safe and accounted for,” while “still assessing” the damage sustained at the brewery, president and CEO Pryce Greenow told the company’s distributor partners on Tuesday.

New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

An industry-wide effort is needed to reverse soft beer category trends, elevate the category and appeal to young legal-drinking-age (LDA) consumers, leaders from New Belgium, Pabst Brewing and Athletic Brewing shared during a discussion with consultant Amy Jo Martin as part of the general session of the National Beer Wholesaler Association (NBWA) Annual Convention in San Diego.

CGA: On-Premise Sales Velocity +14% YoY Through September 21

CGA: On-Premise Sales Velocity +14% YoY Through September 21

While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.