Welcome Remarks & How Russian River Made Pliny the Younger An Experience

Dec. 11, 2024 at 1:48 PM

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How do you create a memorable event that will keep customers coming back? As creating meaningful experiences has become a bigger part of connecting to modern consumers, Cilurzo will explore what’s worked and what hasn’t for Russian River. She’ll share how the event has evolved throughout the years, how it’s connected Russian River’s fans in unexpected ways and what keeps their loyal customers coming back each year.