Open Taps: Why Draft is Beer's Biggest Opportunity

Dec. 11, 2024 at 2:26 PM

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The No. 1 tap handle in the nation is “open,” meaning there are more empty draft lines than those with a brand of beer flowing through them. Beverage-alcohol producers should view this as an opportunity to make a splash in bars and restaurants across the country. National Beer Wholesalers Association VP of analytics and chief economist Lester Jones and Draftline founder and president Jennifer Hauke will discuss the opportunities in the challenged – and some say neglected – channel.