2014 Brewbound Session Boston -- Andrew Teman

Aug. 6, 2014 at 8:35 PM

Andrew Teman, the co-founder of Heart, a Boston-based creative agency, offers a unique presentation on marketing and advertising strategies for craft brewers at various stages of development.

Drawing on 15 years of experience in web-based marketing as well as digital brand and social media strategy, including executive roles with The Boston Beer Company and Hill Holliday, Teman explains a simple marketing framework designed to help brewers of scaling size prioritize their communications channels, build their brands and maximize their growth potential.

His presentation includes key insights on how brand and package development, distinctive content and publicity are critical, yet often overlooked, elements of messaging and how it is perceived by consumers.