The total beer category lost the most share of overall beverage dollars at off-premise retailers year-to-date through late September, according to NIQ data shared by Bump Williams Consulting (BWC). Beer – which includes flavored malt beverages (FMB), hard seltzer and hard cider – lost -0.5 sharepoints for the 39-week period ending September 28.
As Two Roads prepares to launch Guy Fieri-backed flavored malt beverage Flavortown Spiked, the Stratford, Connecticut-based craft brewery is taking a more conservative approach to the rest of its portfolio, focusing on what works, forgetting the rest.
Firestone Walker leadership spent the majority of the company’s virtual meeting with wholesalers Tuesday mapping out plans for its No. 1 brand, 805. However, the Paso Robles, California-based craft brewery’s other three core brands – Cali Squeeze, Mind Haze and Firestone – round out the portfolio to poise the company for “some of the best success that we’ve ever had,” CMO Dustin Hinz said.
After just barely missing the 1 million case mark in 2022, Montucky Cold Snacks is aiming for 1.4 million cases in 2023, Seamus Gallagher, VP of marketing, and Jeff Courteau, VP of sales, shared with Brewbound.
After a choppy 2022 that included a CO2 shortage and layoffs, Night Shift is narrowing its focus on its core offerings in the new year, homing in on Whirlpool New England pale ale as its first flagship offering, adding popular packaging formats such as variety can 12-packs and single-serve cans and launching an evergreen brand campaign.
