Sponsorships

Rhinegeist, Exile Brewing Announce Collaboration Beers to Support Iowa and Cincinnati NIL Collectives

Rhinegeist, Exile Brewing Announce Collaboration Beers to Support Iowa and Cincinnati NIL Collectives

Name, image and likeness (NIL) is bleeding over into the craft brewing industry. Two craft breweries announced partnerships with collectives to support student athletes in their respective states. Des Moines’ Exile Brewing Company is partnering with the University of Iowa’s Swarm Collective to launch Swarm Golden Ale, with 20% of revenue from the beer benefiting the 501(c)3 non-profit corporation. Meanwhile, Cincinnati’s Rhinegeist Brewery is partnering with the University of Cincinnati’s collective, Cincy Reigns, on the release of Cincy Light.

Last Call: Stone Brewing Makes Headlines; Boston Beer Fined in New York

Last Call: Stone Brewing Makes Headlines; Boston Beer Fined in New York

In this week’s Last Call: Stone Brewing files an injunction against MillerCoors and terminates its sponsorship deal with NOFX; the New York state Liquor Authority fines Boston Beer for unregistered products; Good City Brewing announces plans for second brewery near Milwaukee Bucks’ new arena; and more news.

CBA Strikes Second Sports Deal for Kona

CBA Strikes Second Sports Deal for Kona

Craft Brew Alliance has inked another sports sponsorship. After striking a “multi-year” deal to become the “official craft beer” of Major League Soccer’s LA Galaxy in March, CBA today announced that its Kona brand would become the “official craft beer” of the Association of Volleyball Professionals (AVP).

CBA, Constellation Brands Sign Sponsorship Deals with LA Galaxy

CBA, Constellation Brands Sign Sponsorship Deals with LA Galaxy

A pair of beer brands have inked sponsorship agreements with Major League Soccer’s LA Galaxy. Craft Brew Alliance today announced a “multi-year partnership” with the Galaxy for its Kona brand to become the club’s official craft beer. Specific financial terms of the sponsorship were not disclosed.