Packaging

Ball: Global Beverage Can Shipments -6.7% in Q1; ‘Low-Single Digit’ Volume Growth Projected in 2023; Beer Industry Promotions Needed

Ball: Global Beverage Can Shipments -6.7% in Q1; ‘Low-Single Digit’ Volume Growth Projected in 2023; Beer Industry Promotions Needed

Ball Corporation reported that global beverage can shipments declined -6.7% in the first quarter of 2023. For the full year, the can manufacturer is estimating that its global volume growth will be in the “low-single digits,” with volume in North America “slightly down.” Leaders discuss need for beer companies to launch promotions.

Ball in Talks to Close Can Plant in Wallkill, New York

Ball in Talks to Close Can Plant in Wallkill, New York

The world’s largest manufacturer of aluminum cans is considering closing another production facility. Ball Corporation announced today that it has notified employees and union representatives of the potential closure of its plant in Wallkill, New York, as part of its collective bargaining agreement.

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.

Ball Full-Year Can Shipments +0.8%, Q4 Shipments -6%

Ball Full-Year Can Shipments +0.8%, Q4 Shipments -6%

Ball Corp., the largest manufacturer of aluminum cans in the world, reported full-year and fourth quarter global shipments up +0.8% and down -6.1%, respectively, including the company’s now-divested Russia business.

Mission Brewery Refreshes Brand A Year After Ownership Change

Mission Brewery Refreshes Brand A Year After Ownership Change

A year after undergoing a change in ownership, Mission Brewery is getting a makeover. The San Diego craft brewery recently received a brand refresh courtesy of CODO Design, which has begun hitting retail shelves.

Lagunitas Unveils Brand Refresh, Begins Rolling Out New IPA

Lagunitas Unveils Brand Refresh, Begins Rolling Out New IPA

Lagunitas is undergoing a brand refresh to bring more of a billboard effect to retail shelves and increase brand awareness across its portfolio. Although there have been tweaks here and there to designs over the years, this marks the first global packaging redesign for the brand.