Non-Alcoholic

Featured Non-Alcoholic Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors Takes Majority Stake in ZOA Energy

Molson Coors has acquired a majority stake in energy drink brand ZOA in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space.

Oskar Blues Rolling Out Dale’s Easy IPA and Designated Dale’s NA Pils

Oskar Blues Rolling Out Dale’s Easy IPA and Designated Dale’s NA Pils

Monster-owned Oskar Blues is taking it easy for its 2025 innovation slate. The brewery’s two newest offerings are Dale’s Easy IPA (4.9% ABV) and Designated Dale’s NA Pils, the brand’s first-ever non-alcoholic (NA) beer. Both are rolling out this month, and mark a continuation of Oskar Blues’ transformation of Dale’s into a brand family. “After… Read more »

Tom Holland, Industry Vets Team up to Launch Bero Non-Alcoholic Beer

Tom Holland, Industry Vets Team up to Launch Bero Non-Alcoholic Beer

Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.

How Adult NA Retailers Keep Customers Coming Back

How Adult NA Retailers Keep Customers Coming Back

As Sober October kicks into gear, adult non-alcoholic (ANA) beverages are expected to have another strong month. But that popularity has shifted the competitive retail landscape as bigger players enter the space and price-conscious consumers hold back on expensive purchases.

Amidst Non-Alc Surge, Why Is Wine Struggling To Gain Momentum?

Amidst Non-Alc Surge, Why Is Wine Struggling To Gain Momentum?

While brewery menus are littered with near beer options and non-alcoholic spirits are making their way onto bar menus as the fastest growing category in the zero-proof set, wine remains one of the most difficult bev-alc formats to bridge the gap between fully dry consumers and the sober-curious drinkers driving category growth.

Sober Festival Goers Seeing New NA Options

Sober Festival Goers Seeing New NA Options

Music festival season is in full swing, and this year it’s seeing more than just psychedelic costumes and light shows. The music industry is nothing if not eager to tap into youth trends; in this case, it’s the rising popularity of non-alcoholic beverages from across categories that’s manifesting at concert venues nationwide.

After An Ugly Breakup, Boisson & Its Former Partners Look For the Way Forward

After An Ugly Breakup, Boisson & Its Former Partners Look For the Way Forward

The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc (NA) brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.

Pronghorn Makes First NA Investment in Mocktail Club

Pronghorn Makes First NA Investment in Mocktail Club

Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced Monday it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Arlington, Va.-based business expand across the country.